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Highlights
- BFG’s revenue increased by 11.9% YoY to AUD 276.4 million, and profit after tax jumped 26.4% in FY24.
- Funds under advice hit a record high of AUD 85.8bn in FY24.
- The company intends to broaden its product distribution and introducing new offerings.
Bell Financial Group Limited (ASX: BFG) is an Australian financial services company that posted 11.9% YoY jump in revenue to AUD 276.4 million in the financial year 2024 (FY24), driven by broad-based growth across its full-service and online broking, capital markets, and financial advisory divisions.
During the reported period, the company recorded a net profit after tax of AUD 30.7 million, up 26.4% YoY. A notable milestone was achieved in total funds under advice, which soared to a record AUD 85.8 billion.
Growth Prospects for Financial Sector
According to recent data from the Australian Bureau of Statistics, the CPI rose by 0.9% in the March 2025 quarter, bringing the annual inflation rate to 2.4%, well within the Reserve Bank of Australia’s (RBA) 2–3% target range.
Additionally, the trimmed mean inflation, the RBA’s preferred metric, eased to 2.9% in the March quarter, the lowest since December 2021. These figures have increased hopes of a rate cut, which could further benefit the financial sectors.
Outlook
Looking ahead, BFG has outlined an ambitious growth strategy for FY25. The company plans to invest in people, technology, and product innovation. This includes expanding its advisory team, deepening client engagement, and enhancing its proprietary technologies to boost efficiency and cybersecurity. BFG also intends to upgrade its integrated platform to improve scalability and operating margins, while broadening its product distribution and introducing new offerings to meet evolving client needs.
The company recently announced that its 2025 Annual General Meeting (AGM) will be held on 21 May, during which Director Graham Cubbin will retire.
Share performance of BFG
BFG shares closed 1.59% higher at AUD 1.28 on 5 May 2025. Over the past year, BFG’s share price has dropped by around 5.19% and year-to-date drop stands at 4.48%.
52-week high of BFG is AUD 1.505, recorded on 18 July 2024 and 52-week low is UAD 1.16, recorded on 7 April 2025.
Support and Resistance Summary

Note 1: Past performance is neither an Indicator nor a guarantee of future performance.
Note 2: The reference date for all price data, and currency, is 05 May 2025. The reference data in this report has been partly sourced from EODHD/Others.
Technical Indicators Defined:
Support: A level at which the stock prices tend to find support if they are falling, and a downtrend may take a pause backed by demand or buying interest. Support 1 refers to the nearby support level for the stock and if the price breaches the level, then Support 2 may act as the crucial support level for the stock.
Resistance: A level at which the stock prices tend to find resistance when they are rising, and an uptrend may take a pause due to profit booking or selling interest. Resistance 1 refers to the nearby resistance level for the stock and if the price surpasses the level, then Resistance 2 may act as the crucial resistance level for the stock.






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