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Highlights
- Accent Group's 1HFY25 NPAT rose 11.7% YoY to AUD 47.2 million, driven by brand growth and store expansion.
- New distribution rights for Lacoste and Dickies set to fuel future retail and wholesale performance.
- Over 10 new store openings planned for 2HFY25, with a focus on omnichannel integration and cost control.
Accent Group Limited (ASX:AX1) is a retailer and distributor of branded lifestyle and performance footwear and apparel. In the half-year ended 31 December 2024 (1HFY25), Accent Group posted total sales of AUD 844.6 million, marking a 4.2% increase from the previous corresponding period. Earnings before interest, taxes, depreciation, and amortization (EBITDA) rose slightly by 0.5% YoY to AUD 158.3 million, while net profit after tax (NPAT) jumped 11.7% YoY to AUD 47.2 million in 1HFY25.
The growth was primarily fuelled by robust demand for key brands such as HOKA, Stylerunner, and The Athlete’s Foot. Additionally, the company opened 42 new stores in 1HFY25. Strategic brand partnerships with Lacoste and Dickies, coupled with efficient cost management, helped mitigate the effects of promotional pressures, inflation, and a competitive retail landscape.
Strategic Moves
On 15 April 2025, Accent announced a partnership with Frasers Group plc to introduce Sports Direct to the Australian and New Zealand markets.
Moreover, Accent reaffirmed on 6 May 2025 that the pending acquisition of Skechers USA Inc. by 3G Capital will not affect its long-term distribution agreement with the brand. Accent remains the exclusive distributor for Skechers in Australia and New Zealand.
Outlook
Looking ahead, Accent Group plans to open more than 10 new stores in the second half of FY25, capitalising on growth opportunities across core and emerging retail concepts. The company is also banking on continued momentum from new and existing brand partnerships, with anticipated wholesale and retail gains from FY26 onwards.
Investment in digital platforms and omnichannel integration remains a top priority, aimed at enhancing customer engagement and providing seamless shopping experiences.
Share performance of AX1
AX1 shares closed 0.77% lower at AUD 1.925 per share on 12 May 2025. Over the past year, AX1’s share price has increased by nearly 4.90% and in a month, it has gained 6.32%.
52-week high of AX1 is AUD 2.66, recorded on 6 December 2024 and 52-wekk low is AUD 1.65, recorded on 7 April 2025.
Support and Resistance Summary

Note 1: Past performance is neither an Indicator nor a guarantee of future performance.
Note 2: The reference date for all price data, and currency, is 12 May 2025. The reference data in this report has been partly sourced from EODHD/Others.
Technical Indicators Defined:
Support: A level at which the stock prices tend to find support if they are falling, and a downtrend may take a pause backed by demand or buying interest. Support 1 refers to the nearby support level for the stock and if the price breaches the level, then Support 2 may act as the crucial support level for the stock.
Resistance: A level at which the stock prices tend to find resistance when they are rising, and an uptrend may take a pause due to profit booking or selling interest. Resistance 1 refers to the nearby resistance level for the stock and if the price surpasses the level, then Resistance 2 may act as the crucial resistance level for the stock.






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