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Home CompaniesFluent Inc

Fluent Inc

Communication Services Advertising Agencies
PortfolioPortfolio WatchlistWatchlist
Company price
3.4641 USD -0.26 ( 6.88%)
Last update at 2026-11-11T20:45:00Z
VOLUME
83384
Market Cap
104.94M

Momentum Score

…

Fluent, Inc. provides digital marketing services in the United States and internationally. The company offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. It also provides performance campaigns, such as a trial subscription of a good or service, the submission of a registration form, and the installation of a mobile app; consumer data directly via direct mail, email, telephone, messaging, and other channels; programmatic data offerings; call solutions marketplace; and social media campaigns through Adparlor. It serves consumer brands; direct marketers; and agencies across a wide range of industries, such as media and entertainment, financial products and services, health and life sciences, retail and consumer, and staffing and recruitment. Fluent, Inc. was founded in 2010 and is headquartered in New York, New York.

Source: TradingView
The charts and visual representations are sourced from TradingView through embedded widgets. For any issues with chart display, please visit the TradingView website

Day Price Range
3.39
Low
3.87
High
52 Week Price Range
1.70
Low
4.49
High

Momentum Score

…
Loading momentum score…

A unique technical analysis driven score developed by Kalkine showing momentum in stock prices based on select technical indicators identified.

Score - Rating
>= 1 - Low / > 1 but < 2 - Below Average / > 2 but < 3 - Average / > 3 but < 4 - Above Average / > 4 - High
AI Summary

Fluent, Inc. is a U.S.-listed digital performance marketing company that provides consumer acquisition, lead generation and data-driven advertising services for e-commerce, subscription and financial services clients. Its long-term growth drivers include continued migration of ad budgets to digital channels, monetization of owned consumer data and scaling of programmatic and direct-response campaign capabilities, which may benefit revenue diversification and recurring client relationships. The principal risk is sensitivity to advertiser spend cycles, intense competition from large ad platforms and evolving digital privacy regulations that could reduce targeting effectiveness.

Risk Score
Medium

Note: The summary and risk score provided above is created by AI and should not be construed as a recommendation of Kalkine.

Key Metrics*

Previous Close
3.72
Dividend Yield
-
Revenue TTM
202.15M
Revenue Per Share
6.66
Gross Profit TTM
53.57M
Debt / Equity
2.07
ROE
-170.46%
Net Debt
24.73M
ROCE
-81.12%
Diluted EPS TTM
-0.74

Key Financials*

Income Statement

Balance Sheet

Change in Cash

Total Operating Cash

Dividends Paid

Breakdown 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Type yearly yearly yearly yearly yearly
Date 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Income before tax -27.17M -31.09M -63.33M -121.56M -9.81M
Net income -27.17M -29.28M -63.22M -123.33M -10.06M
Selling general administrative 34.70M 37.70M 52.73M 53.47M 48.20M
Selling and marketing expenses 14.49M 17.32M 1.78M 17.12M 12.68M
Gross profit 41.49M 60.80M 78.52M 93.65M 85.53M
Reconciled depreciation 9.75M 9.93M 11.29M 13.21M 13.17M
Ebit -19.55M -26.34M -60.13M -8.32M -4.31M
Ebitda -9.80M -16.41M -49.25M 4.90M 8.86M
Depreciation and amortization 9.75M 9.93M 10.88M 13.21M 13.17M
Non operating income net other - - - - -2.96M
Operating income -19.55M -23.66M -60.13M -8.32M -4.31M
Other operating expenses 228.31M 278.28M 358.53M 369.45M 333.56M
Interest expense 3.07M 4.75M 3.20M 1.97M 2.18M
Tax provision -0.00M -1.81M 0.21M 1.78M 0.25M
Net interest income -3.07M -4.75M -3.05M -1.97M -2.18M
Non recurring - - - 111.27M 0.35M
Income tax expense -0.00M -1.81M -0.12M 1.78M 0.25M
Total revenue 208.76M 254.62M 298.40M 361.13M 329.25M
Total operating expenses 61.04M 84.46M 138.65M 101.96M 89.84M
Cost of revenue 167.28M 193.82M 219.88M 267.49M 243.72M
Total other income expense net -7.62M -7.43M -3.20M -113.24M -5.50M
Net income from continuing ops -27.17M -29.28M -128.81M -123.33M -10.06M
Net income applicable to common shares - - - -123.33M -10.06M
Breakdown 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Type yearly yearly yearly yearly yearly
Date 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Total assets 89.13M 93.62M 111.87M 183.97M 318.18M
Intangible assets 17.28M 21.80M 26.81M 28.75M 35.75M
Other current assets 7.80M 9.98M 6.07M 3.51M 2.50M
Total liab 70.92M 68.66M 77.46M 90.01M 104.77M
Total stockholder equity 18.21M 24.95M 34.40M 93.95M 213.41M
Other current liab 25.16M 21.91M 30.53M 35.63M 33.93M
Common stock 0.05M 0.05M 0.04M 0.04M 0.04M
Capital stock 0.05M 0.05M 0.04M 0.04M 0.04M
Retained earnings -437.96M -410.80M -381.52M -318.30M -194.97M
Other liab - - - 0.18M 0.39M
Good will - 0.00M 1.26M 55.11M 165.09M
Other assets - - - 1.73M -0.00M
Cash 12.94M 9.44M 15.80M 25.55M 34.47M
Total current liabilities 65.03M 64.68M 49.21M 50.22M 57.94M
Current deferred revenue 0.72M 0.56M 0.43M 1.01M 0.65M
Net debt 24.73M 27.98M 18.68M 21.18M 18.78M
Short term debt 31.95M 33.45M 7.30M 7.39M 7.23M
Short long term debt 30.85M 31.61M 5.00M 5.00M 5.00M
Short long term debt total 37.67M 37.42M 34.48M 46.73M 53.25M
Other stockholder equity 456.12M 435.70M 415.88M 412.21M 408.34M
Property plant equipment - - - 0.96M 1.46M
Total current assets 67.47M 65.95M 78.41M 92.22M 107.20M
Net tangible assets - - - 10.10M 12.57M
Net receivables 46.73M 46.53M 56.53M 63.16M 70.23M
Long term debt 3.73M 3.97M 25.49M 35.59M 40.33M
Accounts payable 7.20M 8.78M 10.95M 6.19M 16.13M
Common stock total equity - - - 0.04M 0.04M
Retained earnings total equity - - - -318.30M -194.97M
Treasury stock - - - -11.17M -10.72M
Non currrent assets other 0.71M 3.99M 1.41M 1.73M 1.89M
Non current assets total 21.66M 27.66M 33.46M 91.75M 210.98M
Capital lease obligations 3.09M 1.84M 4.00M 6.13M 7.92M
Long term debt total - - - - 40.33M
Breakdown 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Type yearly yearly yearly yearly yearly
Date 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Investments - -6.21M -6.51M -5.44M -2.99M
Change to liabilities - - - -9.46M 7.80M
Total cashflows from investing activities -6.37M -6.21M -7.11M -5.44M -2.99M
Net borrowings -6.39M -0.74M -10.00M -5.00M 2.12M
Total cash from financing activities 10.79M 15.21M -10.77M -5.45M 2.47M
Change to operating activities - - - -0.59M -1.37M
Net income -27.17M -29.28M -63.22M -123.33M -10.06M
Change in cash 2.95M -5.11M -9.74M -8.92M 11.90M
Begin period cash flow 10.69M 15.80M 25.55M 34.47M 22.57M
End period cash flow 13.64M 10.69M 15.80M 25.55M 34.47M
Total cash from operating activities -1.47M -14.10M 8.14M 1.96M 12.42M
Issuance of capital stock 0.00M 5.75M 0.00M 0.00M 0.14M
Depreciation 9.75M 9.93M 10.88M 13.21M 13.17M
Other cashflows from investing activities -6.37M -6.20M -5.84M -5.42M -2.96M
Change to inventory - - - - -1.03M
Change to account receivables -0.26M 9.47M 6.51M 6.62M -7.65M
Sale purchase of stock - - - - 1.07M
Other cashflows from financing activities 10.79M 10.19M -0.77M -0.45M 49.83M
Change to netincome - - - 115.46M 5.25M
Capital expenditures 0.07M 6.21M 5.86M 4.40M 2.99M
Change receivables - - - 6.62M -7.65M
Cash flows other operating - - - -0.54M 3.91M
Cash and cash equivalents changes - - - -8.92M 11.90M
Change in working capital 7.60M -2.89M 0.91M -3.77M -1.30M
Stock based compensation 2.25M 1.97M 3.76M 4.09M 4.76M
Other non cash items 5.96M 6.44M 55.95M 111.99M 5.66M
Free cash flow -1.54M -20.32M 2.27M -2.44M 9.43M

Peer Comparison*

Sector: Communication Services Industry: Advertising Agencies

Stock Name
Change
(USD)
Price
(USD)
Trailing
PE (x)
Forward
PE (x)
Price Sales
TTM (x)
Price to Book Value (x)
Enterprise Value
to Revenue (x)
Enterprise Value
to EBITDA (x)
FLNT
Fluent Inc		 -0.26
6.88%		 3.46 - 65.36 0.52 13.26 0.67 -3.92
APP
Applovin Corp		 9.26
2.34%		 404.77 49.00 31.75 30.27 77.57 30.41 38.27
PGPEF
Publicis Groupe S.A		 5.40
4.93%		 115.00 15.93 11.57 1.55 2.24 1.76 9.39
PUBGY
Publicis Groupe SA		 -0.06
0.21%		 29.08 16.35 11.74 1.57 2.27 1.76 9.39
OMC
Omnicom Group Inc		 0.04
0.04%		 88.88 12.68 11.89 1.17 5.11 1.58 9.50

Profile*

Fluent Inc

Fluent, Inc. provides digital marketing services in the United States and internationally. The company offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. It also provides performance campaigns, such as a trial subscription of a good or service, the submission of a registration form, and the installation of a mobile app; consumer data directly via direct mail, email, telephone, messaging, and other channels; programmatic data offerings; call solutions marketplace; and social media campaigns through Adparlor. It serves consumer brands; direct marketers; and agencies across a wide range of industries, such as media and entertainment, financial products and services, health and life sciences, retail and consumer, and staffing and recruitment. Fluent, Inc. was founded in 2010 and is headquartered in New York, New York.

300 Vesey Street, New York, NY, United States, 10282

646 669 7272

https://www.fluentco.com

185

Name Title Year Born
Mr. Ryan Schulke Co-Founder, Chairman & Chief Strategy Officer 1983
Mr. Donald Huntley Patrick Chief Exec. Officer 1961
Mr. Matthew Conlin Co-Founder, Chief Customer Officer & Director 1984
Ms. Sugandha Khandelwal Chief Financial Officer 1981
Mr. Dan Hall Chief Technology Officer NA
Mr. Daniel J. Barsky Gen. Counsel & Corp. Sec. 1956
Ms. Jessica Batty Sr. VP of Marketing NA
Mr. Patrick Sweeney VP of People NA
Mr. Sean Cullen Exec. VP of Product NA
Mr. Brian J. Hogan Exec. VP & GM of Data Solutions NA

Disclaimer - (*)This information, including any data, is sourced from Unicorn Data Services SAS, trading as EOD Historical Data (“EODHD”) on an ‘as is’ basis, using their API. We cannot guarantee the completeness or validity of the information and data provided on this page, as well as via the API. In some cases, the data may include analyst ratings or recommendations sourced through the EODHD API, which are intended solely for general information purposes.
This information does not consider your personal objectives, financial situation, or needs. Kalkine is not liable for any errors or omissions in the information provided or for any actions taken in reliance on it. You should seek advice from a financial adviser, stockbroker or other professional adviser (including taxation and legal advice) as necessary before acting on this information.

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