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Home CompaniesBaozun Inc

Baozun Inc

Consumer Cyclical Internet Retail
PortfolioPortfolio WatchlistWatchlist
Company price
3.605 USD 0.03 ( 0.70%)
Last update at 2026-11-11T21:00:00Z
VOLUME
134323
Market Cap
173.15M

Momentum Score

…

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

Source: TradingView
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Day Price Range
3.50
Low
3.65
High
52 Week Price Range
2.07
Low
4.88
High

Momentum Score

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A unique technical analysis driven score developed by Kalkine showing momentum in stock prices based on select technical indicators identified.

Score - Rating
>= 1 - Low / > 1 but < 2 - Below Average / > 2 but < 3 - Average / > 3 but < 4 - Above Average / > 4 - High
AI Summary

Baozun Inc is a China-based e-commerce solutions provider that helps brands operate online stores by supplying digital marketing, platform operations, logistics and e-commerce technology across major marketplaces. Long-term growth may be supported by continued consumer digitalization, brand migration to direct-to-consumer channels and expansion of cross-border and value-added services, making its recurring service revenue and scale potentially attractive.

Key risks include sensitivity to Chinese consumer spending and regulatory changes, reliance on a limited number of large brand clients, and intense competition that may pressure margins and execution.

Risk Score
Medium

Note: The summary and risk score provided above is created by AI and should not be construed as a recommendation of Kalkine.

Key Metrics*

Previous Close
3.58
Dividend Yield
-
Revenue TTM
9945.48M
Revenue Per Share
171.99
Gross Profit TTM
5059.72M
Debt / Equity
0.62
ROE
-3.54%
Net Debt
1224.74M
ROCE
-0.04%
Diluted EPS TTM
-0.62

Stock Analysis

View All

Key Financials*

Income Statement

Balance Sheet

Change in Cash

Total Operating Cash

Dividends Paid

Breakdown 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Type yearly yearly yearly yearly yearly
Date 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Income before tax -184.51M -117.64M -210.77M -580.31M -154.00M
Minority interest - -46.81M -55.65M -42.92M -13.87M
Net income -235.50M -185.20M -278.42M -606.79M -209.26M
Selling general administrative - 719.16M 855.91M 371.47M 525.80M
Selling and marketing expenses - 3380.72M 2829.02M 2674.36M 2549.84M
Gross profit 7168.69M 4486.83M 3895.60M 3424.93M 3458.56M
Reconciled depreciation - 244.85M 251.63M 196.54M 206.94M
Ebit - -54.00M -175.68M 33.29M -136.97M
Ebitda -2.29M 190.85M 75.95M 92.26M 69.96M
Depreciation and amortization - 244.85M 251.63M 58.97M 206.94M
Operating income -2.29M -114.83M -206.38M 33.29M -136.97M
Other operating expenses 9676.81M 9537.05M 9018.39M 8354.19M 9389.24M
Interest expense 43.36M 38.99M 41.34M 56.92M 56.85M
Tax provision - 20.74M 12.00M 26.48M 55.26M
Interest income - 68.75M 82.11M 45.82M 62.94M
Net interest income - 29.77M 40.77M -11.10M 6.10M
Income tax expense 9.64M 20.74M 12.00M 26.48M 55.26M
Total revenue 9674.52M 9422.23M 8812.01M 8400.63M 9396.26M
Total operating expenses 7170.98M 4601.66M 4101.98M 3378.49M 3451.54M
Cost of revenue 2505.83M 4935.40M 4916.42M 4975.70M 5937.70M
Total other income expense net -182.22M -2.82M -4.39M -613.60M -17.03M
Net income from continuing ops - -138.38M -222.78M -610.37M -205.96M
Net income applicable to common shares - - - - -219.83M
Breakdown 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Type yearly yearly yearly yearly yearly
Date 2025-12-31 2024-12-31 2023-12-31 2022-12-31 2021-12-31
Total assets 9697.29M 10206.37M 10474.48M 10122.47M 12318.98M
Intangible assets 323.13M 357.28M 344.88M 350.21M 435.73M
Other current assets 582.70M 362.23M 39.23M 554.41M 572.77M
Total liab 4202.20M 4426.15M 4622.74M 4446.13M 5837.63M
Total stockholder equity 3644.94M 3913.78M 4097.20M 4084.16M 5938.98M
Other current liab 1397.32M 956.59M 1075.83M 1346.70M 1122.63M
Common stock 0.10M 0.10M 0.10M 0.12M 0.13M
Capital stock - 0.10M 0.10M 0.12M 0.13M
Retained earnings -934.48M -691.74M -506.59M -228.16M 425.12M
Other liab - - - - 177.51M
Good will 274.50M 362.38M 312.46M 336.33M 397.90M
Other assets - - - - 202.13M
Cash 1048.96M 1644.21M 2149.53M 2144.02M 4606.55M
Total current liabilities 3647.49M 3747.33M 3757.96M 3681.64M 4776.63M
Current deferred revenue - 173.76M 163.24M 120.86M 63.68M
Net debt 1224.74M 878.71M 604.90M 269.29M -626.81M
Short term debt 1783.79M 1925.15M 1955.33M 1739.35M 3096.24M
Short long term debt - 1682.14M 1622.35M 1503.91M 2818.07M
Short long term debt total 2273.70M 2522.92M 2754.43M 2413.31M 3979.74M
Other stockholder equity 4551.81M 4550.85M 4571.44M 4296.52M 5613.87M
Property plant equipment - - - - 1748.46M
Total current assets 6807.47M 7213.73M 7290.78M 7397.12M 9203.98M
Long term investments - 341.69M 359.13M 269.69M 330.79M
Net tangible assets - - - - 5105.35M
Short term investments 1748.14M 1271.54M 720.52M 895.42M 0.00M
Net receivables 2180.79M 2414.05M 2661.65M 2385.95M 2329.90M
Inventory 1246.89M 1521.70M 1045.12M 943.00M 1073.57M
Accounts payable 466.38M 620.64M 563.56M 474.73M 494.08M
Accumulated other comprehensive income 27.51M 54.57M 32.25M 15.68M -100.14M
Non currrent assets other 107.56M 107.32M 45.32M 65.11M 87.93M
Non current assets total 2889.81M 2992.65M 3183.69M 2725.35M 3115.00M
Capital lease obligations - 840.94M 1132.08M 909.40M 1161.67M
Breakdown 2024-12-31 2023-12-31 2022-12-31 2021-12-31 2020-12-31
Type yearly yearly yearly yearly yearly
Date 2024-12-31 2023-12-31 2022-12-31 2021-12-31 2020-12-31
Investments -817.61M -340.37M -1306.66M 945.83M -457.69M
Change to liabilities - - - 39.31M -450.82M
Total cashflows from investing activities -817.61M -340.37M - 375.82M -616.37M
Net borrowings 105.24M 99.65M - 548.46M -428.49M
Total cash from financing activities -19.74M -8.03M -1650.40M 749.95M 2666.84M
Change to operating activities - - - -186.53M 642.49M
Net income -138.38M -278.42M -610.37M -205.96M 426.53M
Change in cash -707.98M 106.57M -2454.04M 968.75M 2204.21M
Begin period cash flow 2352.30M 2245.72M 4699.76M 3731.02M 1526.81M
End period cash flow 1644.31M 2352.30M 2245.72M 4699.76M 3731.02M
Total cash from operating activities 101.28M 448.25M 382.61M -96.11M 310.01M
Issuance of capital stock - - 0.00M 0.00M 3127.30M
Depreciation 244.85M 251.63M 196.54M 206.94M 151.72M
Other cashflows from investing activities -79.70M -70.74M - -8.80M -8.80M
Dividends paid 1.08M 1.12M - - -
Change to inventory -222.50M 32.13M -31.03M -137.04M -237.68M
Change to account receivables 238.45M 226.89M -42.37M -98.60M -400.11M
Sale purchase of stock -95.50M 0.00M -446.64M -1060.35M -
Other cashflows from financing activities -28.39M -106.56M 1932.05M 1810.31M 204.15M
Change to netincome - - - 546.45M 233.50M
Capital expenditures 208.27M 165.01M 259.24M 352.78M 158.58M
Change in working capital -266.56M 261.99M -59.16M -653.33M -526.44M
Stock based compensation 76.26M 103.45M 142.38M 196.55M 108.44M
Other non cash items 226.00M 109.61M 769.33M 423.36M 150.31M
Free cash flow -106.99M 283.25M 123.36M -448.89M 151.44M

Peer Comparison*

Sector: Consumer Cyclical Industry: Internet Retail

Stock Name
Change
(USD)
Price
(USD)
Trailing
PE (x)
Forward
PE (x)
Price Sales
TTM (x)
Price to Book Value (x)
Enterprise Value
to Revenue (x)
Enterprise Value
to EBITDA (x)
BZUN
Baozun Inc		 0.03
0.70%		 3.60 - 16.37 0.02 0.34 0.08 4.36
AMZN
Amazon.com Inc		 -4.70
1.74%		 266.17 34.61 30.77 3.75 6.54 3.79 16.44
BABAF
Alibaba Group Holding Ltd		 -
-%		 12.80 24.65 20.62 0.33 2.20 2.17 16.99
BABA
Alibaba Group Holding Ltd		 -1.21
1.18%		 101.51 24.68 20.58 0.33 2.20 2.17 16.98
PDD
PDD Holdings Inc.		 -0.39
0.49%		 79.01 20.54 13.26 0.62 5.93 0.50 1.74

Profile*

Baozun Inc

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

No. 1-9, West Jiangchang Road, Shanghai, China, 200436

86 21 6080 9991

https://www.baozun.com

6960

Name Title Year Born
Mr. Junhua Wu Co-Founder, Chief Growth Officer & Director 1978
Mr. Wenbin Qiu Co-Founder, Chairman & CEO 1968
Mr. Arthur Yu Chief Financial Officer 1981
Ms. Wendy Sun Investor Relations Director NA
Mr. Yuen Lung Kwok Chief Human Resource Officer 1964
Ms. Sandrine Zerbib Pres of Baozun Brand Management NA
Ms. Chunlu Li VP of BD 1984
Mr. Wenbin Qiu Co-Founder, Chairman of the Board & CEO 1968
Mr. Arthur Yu Chief Financial Officer 1982
Mr. Tao Liang Senior Vice President 1988

Disclaimer - (*)This information, including any data, is sourced from Unicorn Data Services SAS, trading as EOD Historical Data (“EODHD”) on an ‘as is’ basis, using their API. We cannot guarantee the completeness or validity of the information and data provided on this page, as well as via the API. In some cases, the data may include analyst ratings or recommendations sourced through the EODHD API, which are intended solely for general information purposes.
This information does not consider your personal objectives, financial situation, or needs. Kalkine is not liable for any errors or omissions in the information provided or for any actions taken in reliance on it. You should seek advice from a financial adviser, stockbroker or other professional adviser (including taxation and legal advice) as necessary before acting on this information.

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