Highlights

  • Consensus rating of Hold from 13 analysts: 4 Buy or equivalent, 8 Hold, 1 Sell or equivalent.
  • Mean price target of A$14.76 against a share price of A$13.38 on 8 October 2026, an implied upside of 10.3%.
  • Analyst targets range from A$11.90 to A$17.50.
  • Group sales rose 3.2% to $4.2 billion, group gross Margin rose 10 basis points to 45.7% and like-for-like sales growth was 1.8%.

Super Retail Group (ASX:SUL) carries a consensus analyst rating of Hold. Of the 13 analyst recommendations recorded, 4 are Buy or equivalent, 8 are Hold and 1 is Sell or equivalent. The mean price target is A$14.76, with targets ranging from A$11.90 to A$17.50, against a current share price of A$13.38 (8 October 2026). Super Retail Group Limited is a retailer whose brands include Supercheap Auto, rebel, BCF and Macpac.

Company name

Super Retail Group

Ticker

(ASX:SUL)

Exchange

ASX (Australian Securities Exchange)

Current share price

A$13.38

Price date

8 October 2026

Number of analysts

13

Rating consensus

Hold

Consensus price target (mean)

A$14.76

Highest target

A$17.50

Lowest target

A$11.90

Implied upside/downside to mean target

Implied upside of 10.3%

Latest developments

Super Retail Group (ASX:SUL) reported its full year results for the period ended 27 June 2026 on 20 August 2026. Group sales rose 3.2% to $4.2 billion, group gross margin rose 10 basis points to 45.7% and like-for-like sales growth was 1.8%. Normalised profit before tax fell 7% to $306 million, normalised NPAT fell 2.8% to $226 million and statutory NPAT fell 7.2% to $206 million. Statutory EPS was 91.2 cents and normalised EPS was 100 cents. The fully franked final ordinary Dividend is 33 cents per share.

The company opened 28 new stores and closed 13, online sales rose 5.3% to $552 million, and active club members rose 5% to 13.1 million. Net Debt was $14 million. The company noted a top-line performance from rebel and a resilient result from Supercheap Auto, offset by softer trading for BCF and Macpac, and said Macpac moderated in the fourth quarter after sales momentum over the first nine months. It also referred to a new Payroll and human resources system and a new automated distribution centre in Victoria, and the launch of a new five-year strategy.

For the first seven weeks of FY27, group like-for-like sales growth was 1.5% and total sales growth was 3.5%. Supercheap Auto like-for-like growth was 4.0%, rebel 1.1%, BCF 0.4% and Macpac negative 8.9%.

Risks and what to watch

Normalised profit before tax fell 7% because of deliberate Investment in strategic projects, according to the company, and trading was affected by geopolitical instability in the Middle East, unfavourable weather and Interest Rate pressure on households. Macpac sales declined in the first seven weeks of FY27, and BCF like-for-like growth was 0.4%. The first-seven-week trading update covers a short period and does not indicate the full year.

Next milestones

Items to watch include payment of the 33 cent final dividend, trading across Supercheap Auto, rebel, BCF and Macpac through FY27, progress on the new five-year strategy, store network changes, and the half-year result.