Exec Edge hosted a fireside chat at the ICR Conference 2025 with Michel Brousset, Chief Executive Officer of Waldencast plc (Nasdaq: WALD). The in-person interview was joined by Editor-at-Large Jarrett Banks and they discussed the marketing differences between Milk Makeup and Obagi Medical, the company’s strategies to drive organic growth, and more.

Watch the full recording:

About Michel Brousset

Michel Brousset has more than 25 years of experience leading, operating and building global brands at L’Oréal (PAR: OR) and Procter & Gamble (NYSE: PG) where he worked to launch and build iconic brands across multiple geographies. Most recently, Mr. Brousset founded Waldencast, a holding company and investment vehicle, in 2019 and has been the CEO since its inception. Waldencast partners with and creates next-generation beauty and wellness brands, collaborating with a variety of founders from diverse backgrounds (across three continents, 56% female) and recruiting and attracting skillful beauty and wellness talent. In 2022, Waldencast plc became publicly listed on the Nasdaq, with Milk Makeup and Obagi becoming part of the portfolio company led by Mr. Brousset.

About Waldencast

Founded by Michel Brousset and Hind Sebti, Waldencast’s ambition is to build a global best-in-class beauty and wellness operating platform by developing, acquiring, accelerating, and scaling conscious, high-growth purpose-driven brands. Waldencast’s vision is fundamentally underpinned by its brand-led business model that ensures proximity to its customers, business agility, and market responsiveness, while maintaining each brand’s distinct DNA. The first step in realizing its vision was the business combination with Obagi Skincare and Milk Makeup. As part of the Waldencast platform, its brands will benefit from the operational scale of a multi-brand platform; the expertise in managing global beauty brands at scale; a balanced portfolio to mitigate category fluctuations; asset light efficiency; and the market responsiveness and speed of entrepreneurial indie brands.

Contact:

Exec Edge

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