Loyalty, Research Data and Marketing Platforms Chase a Wider Customer Wallet

Loyalty, Research Data and Marketing Platforms Chase a Wider Customer Wallet — (ASX:GTI), (ASX:PPL), (ASX:XPN)

Aditi Sarkar

11 November 2026 04:32 PM AEDT

Image Source: Shutterstock

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Highlights

Gratifii agreed to provide cinema tickets to Blackhawk Network’s Australian loyalty and rewards customers.
For Q1 FY27, Pureprofile reported AUD 18.3 mn revenue, 14% higher than the previous corresponding period.
XPON completed its Datisan divestment on 30 September 2026.
Pureprofile Limited recorded a 2.70% move on 11 November 2026, the largest quoted percentage gain among the trio.

Businesses are trying to learn more about customers and keep them engaged. Rewards, Market research and Digital Marketing platforms are three ways of serving that demand. Gratifii Limited (ASX:GTI), Pureprofile Limited (ASX:PPL) and XPON Technologies Group Limited (ASX:XPN) are approaching that challenge from different directions. Their 11 November 2026 share-price movements offer a market snapshot, but the more revealing story lies in the contracts, products and operating figures behind each business.

Gratifii: Reward Distribution Opens Wider

Gratifii's September 2026 agreement with Blackhawk Network Australia broadens the distribution of cinema tickets through an established enterprise rewards channel. The arrangement enables Blackhawk to access ticket inventory using an application programming interface rather than connecting separately to individual cinema chains.

The underlying network covers 199 cinema locations across 18 chains in Australia. Integration is intended to support ticket ordering and Redemption through a connected digital process, reinforcing the role of the company's reward-sourcing capabilities in enterprise loyalty programs.

The 11 November 2026 price listing showed AUD 0.018 for Gratifii Limited, with a Market Capitalisation of AUD 12.42 mn; zero quoted movement does not necessarily confirm active trading.

Pureprofile: Research Revenue Rises

For Q1 FY27, Pureprofile reported AUD 18.3 mn revenue, 14% higher than the previous corresponding period. Quarterly EBITDA reached AUD 2.4 mn, a 27% increase year on year; its EBITDA Margin was 13%.

On 11 November 2026, Pureprofile Limited shares rose 2.70% to AUD 0.038; the indicated market capitalisation was AUD 45.97 mn.

XPON: Portfolio Change Alters the Mix

XPON completed the sale of its Datisan Subsidiary to Incubeta Australia on 30 September 2026. The transaction forms a material change in the company’s operating structure and should not be confused with sales generated by its continuing businesses.

The company subsequently addressed the transaction in its September-quarter activities report. Completion of a Business sale changes the composition of operations, so historical group financial comparisons need careful treatment.

The 11 November 2026 price listing showed AUD 0.013 for XPON Technologies Group Limited, with a market capitalisation of AUD 6.57 mn; zero quoted movement does not necessarily confirm active trading.

Who Owns the Customer Relationship

New distribution channels and reported revenue growth provide different signals. Strategic divestments also matter because they change the businesses being compared.

What Comes Next

Next, watch for results that relate directly to these reported projects and business models. For Gratifii Limited, Pureprofile Limited and XPON Technologies Group Limited, the relevant evidence will come from separately reported financial performance, contract delivery and customer uptake—not from assuming that one company’s milestone applies to the others.

FAQs

Q: Which three ASX stocks are discussed?

A: Gratifii Limited (ASX:GTI), Pureprofile Limited (ASX:PPL) and XPON Technologies Group Limited (ASX:XPN).

Q: Which stock gained most on 11 November 2026?

A: Pureprofile Limited recorded the largest quoted daily percentage rise among the three, at 2.70%.

Q: What should readers follow next?

A: Company announcements covering customer adoption, delivery milestones and financial performance relevant to each business.

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