Premier Investments Ltd (ASX:PMV) Shares Gain: Latest Company News and Trading Update

Sonal Goyal

23 October 2026 02:45 PM AEDT

Premier Investments Ltd (ASX:PMV) Shares Gain: Latest Company News and Trading Update

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Premier Investments Ltd (ASX:PMV) shares were trading 4.11% higher at $13.92 during the 23 October 2026 session.
FY26 results released on 24 September 2026 showed profit before tax of $211.1 million and statutory NPAT of $129.2 million.
A fully franked final Dividend of 36 cents per share took total FY26 dividends to 81 cents per share.

Shares in Premier Investments Ltd (ASX:PMV) were trading 4.11% higher at $13.92 during the Trading session on 23 October 2026. During the same session, the S&P/ASX 200 Consumer Discretionary index (XDJ) was up 1.77%, or 65.10 points, at 3,742.80 at 1:31 pm AEDT, the S&P/ASX 200 (XJO) was up 0.38% at 8,760.00 and the All Ordinaries was up 0.54% at 8,868.90. Premier Investments owns the Peter Alexander and Smiggle retail brands and holds an Investment in Breville Group Limited (ASX:BRG). The company released its FY26 results on 24 September 2026, and the share price movement on 23 October 2026 has not been linked to that release.

Latest development: FY26 results (24 September 2026)

For the 52 weeks ended 25 July 2026, Premier reported profit before tax, excluding significant items, of $211.1 million and statutory NPAT of $129.2 million. Premier Retail EBIT before AASB 16, excluding significant items, was $175.9 million, in line with guidance issued on 12 August 2026, on sales of $795.5 million. The EBIT Margin was 22.1% and the gross margin was 65.2%. Cost of doing Business rose 1.2%.

The board approved a fully franked final dividend of 36 cents per share, taking total FY26 dividends to 81 cents per share. Premier held $391.4 million in cash and an investment in Breville with a Market Value of $1.08 billion, of which $384.2 million was carried on the balance sheet. It also has an on-market share buy-back in place.

Latest development: Peter Alexander and Smiggle

Peter Alexander sales rose 3.2% to a record $565.3 million. Its Peter's Dreamers loyalty program, launched in October 2025, attracted more than 1.4 million members in ten months, and those members contributed over 60% of Brand sales. Four new stores opened during FY26, and at least five more openings and a large Sydney CBD flagship in October 2026 are confirmed for 1H27. Peter Alexander will return to Myer as a concession partner, with a relaunch at 24 Myer stores planned from August 2027.

Smiggle sales fell 12.9% to $230.2 million, and its store count fell 13.0% to 268 since the start of FY25. The company described 2H26 as a planned transition half and said the relaunch initiatives announced in March 2026 had been delivered, including a refreshed product range aimed at the six to twelve-year-old market. Wholesale sales grew in the Middle East and Indonesia.

Latest development: 1H27 outlook

Premier said the discretionary retail environment continued to be challenging, particularly in the latter months of 2H26. For the first seven weeks of 1H27, Premier Retail's sales and Gross Profit dollars on a like-for-like constant currency basis were both within 1% of the prior corresponding period, and the company noted that the peak trading periods of Black Friday, Christmas and Back-to-School were still ahead. July 2026 inventory was $96.7 million, down 8.9% on July 2025.

About Premier Investments and what it does

Premier Investments is an Australian investment and retail company. Its wholly owned retail brands are Peter Alexander, which sells sleepwear and lifestyle products, and Smiggle, which sells stationery and accessories for children, through company-operated stores and wholesale partners. The company also holds a significant shareholding in Breville Group and records equity-accounted income from that investment.

Risks and catalysts on watch

Items flagged in the release include the challenging discretionary retail environment, the fall in Smiggle sales and store numbers, the dependence of the first-half result on peak trading periods and the exposure of reported Earnings to Breville's results. The company noted that the first seven weeks of 1H27 account for only a small proportion of first-half trading.

Items that may attract attention include the Smiggle relaunch, the Sydney flagship opening in October 2026, the Peter Alexander concession at Myer from August 2027, the on-market buy-back and Breville's earnings.

Closing perspective

Premier Investments shares were higher on 23 October 2026, a larger move than the consumer discretionary index. The company's FY26 results of 24 September 2026 showed Premier Retail EBIT in line with guidance, record Peter Alexander sales, lower Smiggle sales and a higher dividend. Further updates will be released through the ASX.

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