JB Hi-Fi Ltd (ASX:JBH) Shares Are Up Today: What Investors Need to Know

Sonal Goyal

23 October 2026 02:45 PM AEDT

JB Hi-Fi Ltd (ASX:JBH) Shares Are Up Today: What Investors Need to Know

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JB Hi-Fi Ltd (ASX:JBH) shares were trading 2.00% higher at $73.105 during the 23 October 2026 session.
FY26 results released on 17 August 2026 showed record sales of $11.06 billion and NPAT of $489.9 million.
The total ordinary Dividend for FY26 was 337.0 cents per share, representing 75% of NPAT.

Shares in JB Hi-Fi Ltd (ASX:JBH) were trading 2.00% higher at $73.105 during the Trading session on 23 October 2026. During the same session, the S&P/ASX 200 Consumer Discretionary index (XDJ) was up 1.77%, or 65.10 points, at 3,742.80 at 1:31 pm AEDT, the S&P/ASX 200 (XJO) was up 0.38% at 8,760.00 and the All Ordinaries was up 0.54% at 8,868.90. JB Hi-Fi is an Australian consumer electronics and appliance retailer that also owns The Good Guys. The company published its full-year results on 17 August 2026, as outlined below.

Latest development: FY26 group results (17 August 2026)

For the 12 months ended 30 June 2026, JB Hi-Fi reported record total sales of $11.06 billion, up 4.8%. EBIT was $734.4 million, up 5.8% on FY25 statutory EBIT and 3.8% on underlying EBIT. NPAT was $489.9 million, up 6.0% on statutory and 2.9% on underlying, while Earnings Per Share were 448.1 cents. The company reported closing net cash of $206.5 million.

The final ordinary dividend was 127.0 cents per share, fully franked, up 21.0%, taking the total ordinary dividend for FY26 to 337.0 cents, up 22.5%. The release noted the board increased the Payout Ratio range from 65% to 70-80% of NPAT from FY26, and the total dividend represented 75% of NPAT. The Record Date was 28 August 2026 and the payment date was 11 September 2026.

Latest development: performance by business

JB Hi-Fi Australia sales rose 4.4% to $7.42 billion, with comparable sales up 3.2% and online sales up 7.0% to $1.28 billion. Gross Margin was 21.94%, down 5 basis points, and EBIT rose 3.2% to $547.3 million. The company said fourth-quarter sales growth was affected by supplier price rises, stock availability shortages in technology categories and comparison against new product releases in the prior year.

JB Hi-Fi New Zealand sales rose 26.0% to NZD499.5 million, with EBIT of NZD4.1 million. The Good Guys recorded sales of $2.94 billion, up 2.7%, with EBIT of $184.0 million, up 6.0% on underlying. The e&s Business had total sales of $273.1 million and an EBIT loss of $0.4 million as it invests in strategic initiatives.

Latest development: July 2026 sales update

The release also included a July 2026 sales update. Total sales growth was negative 0.5% for JB Hi-Fi Australia, with comparable sales down 1.4%, and negative 1.7% for The Good Guys. JB Hi-Fi New Zealand total sales grew 20.9% and e&s total sales fell 2.7%. The company said it continues to see variability in trading, with customers looking for value and moving spending to key promotional events.

About JB Hi-Fi and what it does

JB Hi-Fi operates retail stores and online channels selling consumer electronics, home entertainment, computers, mobile phones and appliances. The group comprises JB Hi-Fi Australia, JB Hi-Fi New Zealand, The Good Guys and e&s, a commercial and wholesale-focused business. It reports comparable sales, online sales and cost of doing business across each division.

Risks and catalysts on watch

Items flagged in the release include variability in trading, supplier price rises, stock availability shortages in technology categories, a softer home appliance market in the fourth quarter and the lower July sales in Australia and The Good Guys. Gross margin at JB Hi-Fi Australia was marginally lower and the e&s division recorded an EBIT loss.

Items that may attract attention include trading around key promotional events, the performance of the New Zealand business, further sales updates and the next dividend declaration under the 70-80% payout range.

Closing perspective

JB Hi-Fi shares were higher on 23 October 2026 as the consumer discretionary index also advanced. The company's latest results of 17 August 2026 showed record sales, higher earnings and a larger dividend, alongside mixed trading in July. Future updates will be released through the ASX.

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