Pureprofile Limited (ASX:PPL) Shares Climb Today: What Is Driving the Move?

Sonal Goyal

10 November 2026 02:40 PM AEDT

Pureprofile Limited (ASX:PPL) Shares Climb Today: What Is Driving the Move?

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Key Highlights

Pureprofile shares were up 8.82% at $0.037 during the 10 November 2026 trading session.
Q1 FY27 group Revenue rose 14% to $18.3 million, with EBITDA up 27% to $2.4 million.
FY27 guidance is for revenue of $72 million to $75 million and an EBITDA Margin of 11% to 12%.

Pureprofile Limited (ASX:PPL) shares were trading higher during the 10 November 2026 session, up 8.82% at $0.037 at midday AEDT. The S&P/ASX 200 was also higher in the same session, up 1.13% at 9,131.90 around 12:30 pm AEDT. Pureprofile is a global data and insights organisation that provides online research for agencies, marketers, researchers and publishers, and has delivered solutions for more than 1,000 clients. The share price move came more than two weeks after the company’s Q1 FY27 Business update, which was released on 26 October 2026 and covers the period to 30 September 2026.

About the company

Pureprofile was founded in 2000 and is based in Surry Hills, Australia. The company describes itself as a global data and insights organisation providing online research for agencies, marketers, researchers and publishers. It operates in North America, Europe and APAC and reports revenue across ANZ, Rest of World and its Platform business, which delivers automated data solutions through API-driven integrations.

Q1 FY27 business update released on 26 October 2026

Pureprofile reported group revenue of $18.3 million for the quarter, up 14% on the prior corresponding period and 19% in constant currency. EBITDA rose 27% to $2.4 million, lifting the EBITDA margin to 13% from 12%. Figures are preliminary and unaudited, and EBITDA excludes significant items including share-based payments.

ANZ revenue increased 21% to $9.6 million, while Rest of World revenue rose 7% to $8.7 million, or 16% in constant currency. Platform revenue more than doubled, increasing 108% to $8.8 million and representing about 48% of group revenue, up from 26% a year earlier. Client numbers rose by 38 to 1,035 over the quarter, and Annuity revenue for the rolling 12 months was $16.9 million.

Guidance, Acquisition and financing changes

The company provided FY27 guidance of $72 million to $75 million in revenue and an EBITDA margin of 11% to 12%, with the margin range raised from the previous 10%. The rebranding of the acquired CRNRSTONE business to Pureprofile Qual contributed around 5 percentage points to ANZ revenue growth in the quarter.

Pureprofile also extended its $2.5 million CBA Loan Facility to November 2029, reducing the annual line fee from 4.20% to 2.85% plus BBSY interest. Foreign exchange movements reduced reported Rest of World revenue by about $0.7 million in the quarter.

Growth drivers and areas of pressure

Platform growth was attributed to API-driven integrations and wider take-up of automated data delivery solutions. The company said Volume growth in Rest of World moderated from prior periods, and that average revenue per project was broadly stable in constant currency.

Management’s stated priorities include growing Market Share in the US and UK, improving productivity and margins, and pursuing disciplined investment, primarily in the US.

Sector Context

Online research and data services sit within the broader technology and insights sector, where Demand is linked to Marketing and research budgets. Pureprofile’s growth in the quarter was supported by ANZ project volumes and Platform adoption, while currency movements affected reported results given its exposure to US dollar and pound sterling revenue.

Risks to Consider

Rest of World project volume growth has moderated, and foreign exchange movements reduced reported revenue in the quarter.
Part of the ANZ growth came from the rebranded CRNRSTONE business, so organic growth is not fully captured by the headline figure.
Results are preliminary and unaudited, and the company’s FY27 guidance assumes current global macroeconomic conditions continue.

What to Watch Ahead

The next quarterly business update and progress against FY27 revenue and margin guidance.
Progress on US and UK market share and any acquisitions the company pursues in the US.
Client number trends and the contribution of Platform revenue to group revenue.

Final Word

Pureprofile’s Q1 FY27 update covers a quarter in which revenue, EBITDA and Platform revenue all increased. The coming quarters will show whether these results carry through the company’s FY27 guidance period.

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