Highlights

  • Life360 completed the acquisition of Nativo for approximately AUD 120 million, funded through cash and stock.
  • The transaction expands Life360’s advertising platform across mobile, Connected TV, and premium digital environments.
  • Advertisers gain access to Life360’s 50+ million U.S. monthly active users through a unified campaign and measurement system.

Life360, Inc. (NASDAQ:LIF) (ASX:360) has completed the acquisition of advertising technology company Nativo in a transaction valued at approximately AUD 120 million, comprising 65% cash and 35% stock. The acquisition marks a strategic expansion of Life360’s advertising platform, extending brand engagement opportunities across mobile, Connected TV, and premium digital environments.

Acquisition Expands Advertising Platform

The acquisition of Nativo enables Life360 to enhance its advertising offering by integrating advanced ad technology with its first-party family and location insights. Through the combined platform, brands can deliver relevant messaging within the Life360 app and across external digital channels, including Connected TV and premium publisher environments.

Nativo’s technology provides advertisers with a single system for campaign targeting, creative development, delivery, optimisation, and reporting. This integration allows brands to reach families using contextual formats aligned with real-world activity, while operating within a privacy-focused and family-safe framework.

Access to a Large U.S. Family Network

Life360 reports more than 50 million monthly active users (MAU) in the United States, positioning the company among large consumer platforms by audience scale. The company’s user base generates continuous family and location insights, enabling advertisers to engage families during everyday decision-making moments, such as shopping trips or local travel.

With this scale, Life360 offers advertisers access to a first-party network focused on family connectivity and safety. The company’s insights support targeted advertising placements informed by real-world movement patterns, delivered in environments where users are already engaged.

Extended Reach Across Premium Digital Channels

The combined Life360 and Nativo solution extends Life360’s contextual insights into premium publisher environments beyond its own app ecosystem. Advertisers can deploy storytelling formats across multiple channels while measuring verified real-world outcomes through Uplift by Life360, the company’s measurement platform.

This expanded capability allows advertisers to manage campaigns across mobile, Connected TV, and digital publishing platforms using a unified system. Reporting and performance measurement are integrated, providing consistent insights across channels.

Company Background and Market Update

Life360 is a family connection and safety company offering location sharing, safe driver reports, crash detection with emergency dispatch, and Tile tracking devices. As of 30 September 2025, the company served approximately 91.6 million monthly active users across more than 180 countries.

Nativo provides advertising technology designed to support premium, non-disruptive ad experiences for brands and publishers. Its platform focuses on content-led advertising formats and publisher monetisation.

Life360 shares were last trading at AUD 31.41, down AUD 0.559, representing a 1.75% decline.