Shares of SoFi Technologies, Inc. SOFI have declined 13.5% in the past three months compared with the industry’s 6.5% decline.Zacks Investment Research

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This downturn raises the question: Does this present a compelling buy-the-dip opportunity, or should investors exercise caution? Let’s find out.

SoFi’s Strong Business Model

SoFi’s land-and-expand strategy remains a core strength, provided it is effectively managed. The company has a strong track record of executing this ambitious growth approach. By offering a diverse range of financial services, SoFi attracts a growing customer base. This, in turn, incentivizes more partners to integrate their offerings within SoFi’s expanding ecosystem. The result is a robust cross-selling dynamic that enhances overall profitability.

Given this, it is unsurprising that management maintains an aggressive revenue growth outlook for 2025. SOFI’s increasing ability to cross-sell financial products is expected to drive significant EPS expansion, which is crucial for long-term shareholder value creation. Even in a conservative scenario, management projects a 24% to 27% revenue increase, with EPS surging 80% to 87%. This substantial discrepancy between revenue growth and bottom-line expansion underscores SoFi’s ability to leverage economies of scale.

Galileo’s Long-Term Growth Potential

Galileo, SoFi’s B2B financial services platform, is a pivotal growth driver. By enabling seamless payment and lending integrations, it positions SoFi as a leading player in the embedded finance market. This sector is projected to grow at a robust 16.8% CAGR through 2029, fueled by increasing demand for integrated financial solutions. Galileo's ability to attract high-profile clients and diversify SoFi’s revenue streams strengthens the company's long-term outlook. The platform’s adoption by other financial firms further solidifies SoFi’s market position and enhances its ability to capture additional market share.

SOFI’s Strong Financial Performance

SoFi’s financials reinforce its bullish long-term thesis. In the first quarter of 2025, the company achieved a 20% year-over-year increase in net sales, with a remarkable 217% surge in net income. This impressive profitability growth highlights SoFi’s strong operating leverage, driven by its ability to scale efficiently. The addition of 800,000 new members in the quarter — the highest absolute increase recorded — enhances the company’s cross-selling potential while reducing customer acquisition costs.

All three business segments contributed to revenue growth in the first quarter. Lending and Technology Platform revenues grew 25% and 10% year over year, respectively, while the Financial Services segment surged an impressive 101%.

Story Continues

The Zacks Consensus Estimate for SOFI’s 2025 earnings stands at 27 cents per share, reflecting a substantial 80% year-over-year increase.Zacks Investment Research

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Similarly, projected revenues for 2025 are estimated to be $3.26 billion, marking a 25% increase from the previous year.Zacks Investment Research

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Challenges and Risks

Despite its strong fundamentals, SoFi faces notable challenges. As a financial services company, its performance is highly sensitive to macroeconomic conditions, particularly Federal Reserve policy and the overall health of the U.S. economy. With the possibility of prolonged high interest rates and recessionary risks linked to Trump’s proposed tariff hikes, the environment remains uncertain.

Competition also remains a critical concern. SoFi may benefit from a first-mover advantage in the U.S. fintech space, but it faces formidable pressure from established banking powerhouses such as JPMorgan JPM and Bank of America BAC. These institutions not only bring decades of customer trust and regulatory experience but are also rapidly expanding their digital capabilities to counter fintech disruptors. JPMorgan has been actively investing in digital banking infrastructure, while Bank of America continues to enhance its mobile and AI-driven services to retain tech-savvy consumers. As SoFi scales, competing with legacy giants like JPMorgan and Bank of America — alongside agile fintechs like Revolut, which is now pursuing a U.S. banking license — will remain a defining test of its long-term resilience.

Valuation Concerns

While SoFi’s stock has pulled back in recent months, it still appears overvalued relative to its peers. The forward 12-month Price/Earnings ratio stands at 38.92, significantly above the industry average of 18.89. This suggests that even after the decline, investors are pricing in substantial future growth. However, such a premium valuation raises downside risk if SoFi fails to meet elevated expectations.

Hold SOFI Amid Market Volatility

Given SoFi’s strong growth trajectory, expanding ecosystem, and improving financial performance, the long-term investment case remains compelling. However, considering macroeconomic uncertainties and the stock’s relatively high valuation, a prudent approach would be to adopt a hold strategy at current levels. Investors may consider waiting for further price corrections before adding positions, ensuring a more attractive entry point while mitigating downside risks. A wait-and-see approach will allow investors to reassess valuation levels and economic conditions before making new commitments to the stock.

SOFI currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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This article originally published on Zacks Investment Research (zacks.com).

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