Brands

Crocs

Casual footwear brand Crocs has promoted Terence Reilly as executive vice president, chief brand officer, to oversee marketing and communications for both the Crocs and HeyDude brands.

Reilly previously served as Crocs’ chief marketing officer between 2013-2020 and rejoined the company last April. In this newly created role, he will report to CEO Andrew Rees and partner with executive vice president, brand president, Anne Mehlman. Rees will serve as interim president of HeyDude until a permanent leader is named.

More from Sourcing Journal

Activist Investor Takes the CEO Reins at Pitney Bowes Shares of Deckers Brands Sink on Trump Tariff Uncertainty Vietnam Completes Second Round of Trade Talks With U.S.

On

Swiss performance brand On announced the election of Helena Helmersson as an additional independent member of the board of directors as well as a member of the nomination and compensation committee. Helmersson began her career at H&M in 1997 and climbed the ranks before ultimately serving as the group’s CEO from 2020-2024.

Kenneth Fox’s seven-year stint on the board of directors—during which he helped the company go public in 2021—has ended, On announced at the 2025 annual general shareholders’ meeting.

Deckers Brands

Hoka’s parent company, Deckers Brands, has tapped veteran director Cynthia “Cindy” L. Davis as its new board chair, succeeding Mike Devine upon his retirement after 14 years with the company (six as chair). Davis joined the board in 2018 and has led its talent and compensation committee since 2019. She sits on the sustainability and governance panel and brings three decades of relevant leadership, branding, and fiscal and risk oversight experience.

Victor Luis, a board member since 2020, will assume the talent and compensation committee chair.

Retail

Custom Ink

Online apparel retailer Custom Ink has expanded its senior leadership team. Cross-industry executive Phil Auerbach has joined as chief marketing officer, tasked with developing the company’s customer base and increasing engagement.

Justin Swietlik has been promoted to chief financial officer. Since joining the company in 2016, Swietlik held leadership roles in finance, spanning analysis, treasury, and strategic transaction activities, among others.

Internal leader Kane Posner has been appointed to a newly created role of senior vice president, strategy, to lead pricing, merchandising, strategy and business operations. All three will report to CEO David Doctorow.

Technology

Rokt

E-commerce technology company Rokt expanded its product and marketing teams with several new roles. Dhruv Patel, co-founder and CEO of Aftersell—recently acquired by Rokt—has been named chief product officer. Claire Southey will focus on artificial intelligence (AI) driven customer relevancy in her role as chief AI officer. Both will report to Rokt’s CEO, Bruce Buchanan.

Story Continues

Pete Davies’ return to the company was also announced. Previously responsible for Rokt’s revenue growth (2013 to 2015), Davies will now serve as senior vice president of advertiser partnerships, a new role focused on demand expansion and growth in existing and emerging verticals. He reports to Craig Galvin, chief revenue officer.

Textiles

Gozen

Biomaterials startup and Balenciaga supplier Gozen restructured leadership as it enters its next stage of commercial growth. Former CEO Ece Gözen has become chief innovation officer and creative director. Continuing to drive Gozen’s creative leadership across material innovation, design strategy and brand expression, the new role will also see Gözen deepen the company’s collaborative efforts as Lunaform starts to scale.

Sedef Uncu Aki was appointed as Gözen’s successor. Formerly serving as Gozen’s chief product officer, Uncu Aki brings 25 years of experience delivering commercial success across the textile value chain.

Trade

Cascale

Cascale chief executive Colin Browne is stepping down as CEO, effective July 31. The former Under Armour executive took the helm of the organization (née The Sustainable Apparel Coalition) last May to lead the resetting effort. The Higg Index creator said Browne’s decision to depart was of personal relevance. Cascade board chair Tamar Hoek said it’s not a reset but a “continuation” of the work done over the year.

“Strong institutions don’t pause when people change; they grow,” Hoek said in a statement. “Cascale remains focused on driving measurable impact across the value chain, and we are excited for what comes next.”

The executive team and board will co-convene to guide Cascale through this continuing chapter. While the search for Browne’s successor is currently (and globally) underway, Cascale said its executive team will stay its strategic course “without pause” until then.

View Comments