CBRE trades at $127.50 per share and has moved almost in lockstep with the market over the last six months. The stock has lost 5.9% while the S&P 500 is down 2.1%. This may have investors wondering how to approach the situation.

Is now the time to buy CBRE, or should you be careful about including it in your portfolio? See what our analysts have to say in our full research report, it’s free.

Why Do We Think CBRE Will Underperform?

Even with the cheaper entry price, we're swiping left on CBRE for now. Here are three reasons why we avoid CBRE and a stock we'd rather own.

1. Long-Term Revenue Growth Disappoints

Reviewing a company’s long-term sales performance reveals insights into its quality. Any business can put up a good quarter or two, but the best consistently grow over the long haul. Over the last five years, CBRE grew its sales at a sluggish 8.3% compounded annual growth rate. This fell short of our benchmark for the consumer discretionary sector.CBRE Quarterly Revenue

2. Mediocre Free Cash Flow Margin Limits Reinvestment Potential

Free cash flow isn't a prominently featured metric in company financials and earnings releases, but we think it's telling because it accounts for all operating and capital expenses, making it tough to manipulate. Cash is king.

CBRE has shown poor cash profitability over the last two years, giving the company limited opportunities to return capital to shareholders. Its free cash flow margin averaged 2.6%, lousy for a consumer discretionary business.CBRE Trailing 12-Month Free Cash Flow Margin

3. Previous Growth Initiatives Haven’t Impressed

Growth gives us insight into a company’s long-term potential, but how capital-efficient was that growth? A company’s ROIC explains this by showing how much operating profit it makes compared to the money it has raised (debt and equity).

CBRE historically did a mediocre job investing in profitable growth initiatives. Its five-year average ROIC was 8.9%, somewhat low compared to the best consumer discretionary companies that consistently pump out 25%+.CBRE Trailing 12-Month Return On Invested Capital

Final Judgment

We cheer for all companies serving everyday consumers, but in the case of CBRE, we’ll be cheering from the sidelines. Following the recent decline, the stock trades at 19.7× forward P/E (or $127.50 per share). At this valuation, there’s a lot of good news priced in - we think there are better opportunities elsewhere. We’d suggest looking at one of our all-time favorite software stocks.

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