Super Retail Group (ASX:SUL) Dividend Stock to Watch as Ex-Date Arrives

Sonal Goyal

04 September 2026 01:06 PM AEST

Super Retail Group (ASX:SUL) Dividend Stock to Watch as Ex-Date Arrives

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Key Highlights

• Super Retail Group (ASX:SUL) goes ex-dividend on Monday, 7 September 2026; shareholders on the register at close of trading on Friday, 4 September are entitled to a $0.33 interim Dividend per share, fully franked, payable 29 September 2026 at a 100% payout ratio.

• Super Retail Group operates four retail brands — Supercheap Auto, BCF (Boating, Camping, Fishing), Rebel Sport, and Macpac — across Australia and New Zealand, positioning it as a diversified Australian specialty retailer in the automotive accessories, outdoor recreation, and sports segments.

Super Retail Group Limited (ASX:SUL) goes ex-dividend on Monday, 7 September 2026. Shareholders holding the stock on the register at close of Business on Friday, 4 September 2026 will be entitled to a fully franked Interim Dividend of $0.33 per share, payable on 29 September 2026, declared at a 100% payout ratio. Investors acquiring shares on or after Monday, 7 September will not be entitled to this payment. The $0.33 per share interim dividend, declared fully franked, represents a distribution of the period's Earnings to shareholders at the full Payout Ratio — a decision that signals the Board's confidence in the Group's Operating Cash Flow and Balance Sheet position.

A Diversified Specialty Retail Business

Super Retail Group is one of Australia's larger specialty retailers by store count and market capitalisation, operating four distinct consumer brands across complementary lifestyle and recreation categories. Supercheap Auto is the Group's automotive accessories and parts retail business, serving both the do-it-yourself (DIY) and trade automotive aftermarket segments. BCF targets the outdoor recreation market with a focus on boating, camping, and fishing equipment. Rebel Sport is one of Australia's most recognised sporting goods retailers. Macpac is a specialist outdoor apparel and equipment Brand with operations across Australia and New Zealand.

Latest Financial Results

Super Retail Group reported its FY26 full-year results on August 20, 2026, delivering record sales despite a modest decline in earnings due to strategic transformation investments. Total sales increased 3.2% year-on-year to A$4.20 billion, while net profit after tax (NPAT) declined to A$205.9 million, with normalized NPAT reported at A$226 million. Normalized profit before tax fell 7% to A$306 million, reflecting Investment in a new distribution centre in Truganina and the implementation of a new HR core and Payroll system. Despite these costs, the Group’s gross Margin improved by 10 basis points to 45.7%, while online sales grew 5.3% to A$552 million, highlighting continued growth in its digital channels.

Conclusion

Super Retail Group's (ASX:SUL) ex-dividend date of 7 September 2026 marks the distribution of a $0.33 per share fully franked interim dividend at a 100% payout ratio, payable 29 September 2026. For income-focused investors, the fully franked status and the immediate cash return of the full interim earnings are relevant features. The Group's diversified four-brand specialty retail portfolio provides broad exposure to Australian consumer discretionary spending. The sustainability of the dividend at this level in future periods will depend on the Group's ability to navigate the ongoing consumer spending environment across each of its four operating brands.

FAQs

Q: What is the Super Retail Group (ASX:SUL) ex-dividend date and what is the dividend amount?

A: Super Retail Group goes ex-dividend on Monday, 7 September 2026. The interim dividend is $0.33 per share, fully franked, at a 100% payout ratio, payable on 29 September 2026. Shareholders must be on the register at close of trading on Friday, 4 September 2026 to receive the payment.

Q: What brands does Super Retail Group operate?

A: Super Retail Group operates four consumer retail brands: Supercheap Auto (automotive accessories and parts), BCF (boating, camping, and fishing equipment), Rebel Sport (sporting goods), and Macpac (outdoor apparel and equipment). The Group operates across Australia and New Zealand.

Q: Why is the SUL interim dividend paid at a 100% payout ratio?

A: The Board has elected to distribute 100% of the earnings attributable to the interim period to shareholders, meaning no earnings from this period are retained in the business. This maximises the near-term income return to shareholders but means future dividend sustainability depends entirely on continued earnings generation rather than drawing on retained earnings.

Q: Is the SUL dividend franked and what does that mean for shareholders?

A: Yes, the $0.33 interim dividend is fully franked. This means Australian resident shareholders receive franking credits alongside the cash payment, representing the corporate tax already paid on the underlying earnings. Depending on a shareholder's personal tax rate, these credits may reduce personal income tax payable or generate a tax refund. Non-Australian residents generally cannot access franking credits.

Q: What sector does Super Retail Group operate in and what are the associated risks?

A: Super Retail Group is a consumer discretionary retailer, meaning its businesses serve non-essential spending categories. This sector is sensitive to household income levels, interest rates, cost-of-living pressures, and consumer confidence. All four of the Group's brands — Supercheap Auto, BCF, Rebel Sport, and Macpac — operate in discretionary spending categories that can experience volume and margin pressure when household budgets are under stress.

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