Highlights
- Premier Investments reported FY26 retail sales of A$795.5 million.
- Peter Alexander and Smiggle remain the company’s key retail brands.
- The company completed changes to its UK Peter Alexander store network.
- Premier Investments holds a 25.2% interest in Breville Group.
Premier Investments Limited (ASX:PMV) operates specialty retail businesses including Peter Alexander and Smiggle, while also holding investments outside its retail operations. The company’s FY2026 update highlighted changes across its brands, store network and broader portfolio structure.
FY2026 Trading Update
Premier Investments released a trading update on 11 August 2026 covering Premier Retail’s FY26 year. Sales were A$795.5 million, 2.0% below FY25, while underlying EBIT was expected to be approximately A$176 million.
The company announced changes to Peter Alexander’s UK operations, closing three UK stores while maintaining its UK online presence. In Australia and New Zealand, the Brand planned further store activity, including new store openings and a Sydney CBD flagship.
Company Operations
Premier Retail includes Peter Alexander, a sleepwear brand, and Smiggle, a children’s stationery and accessories business. The brands operate across Australia, New Zealand, Asia and Europe.
Outside retail, Premier Investments holds a 25.2% interest in Breville Group, along with property, listed securities and Money Market deposits.
Recent Developments
During FY2026, Smiggle continued its Business reset with the launch of the Smiggle Club loyalty programme in late July 2026. Leadership changes also included the appointment of Georgia Chewing as Managing Director of Smiggle and John Bryce returning as Premier Retail chief financial officer.
Financial and Operational Position
The half-year result for the 26 weeks to 24 January 2026 showed sales of A$452.8 million. Premier Retail EBIT was A$119.3 million at a 26.4% margin.
Peter Alexander reported first-half sales growth of 4.9% to A$312.3 million from 146 stores. Smiggle sales declined 10.7% to A$140.5 million, with its network reduced to 282 stores from 309. Online sales represented 22.7% of total sales.
Areas to Monitor
The full FY26 results are scheduled for late September 2026 and are expected to provide further details on earnings, margins, cash position and final Dividend information.
Future developments include Peter Alexander’s store expansion plans, the Sydney flagship opening and progress of Smiggle’s loyalty programme.
Risks
Premier Investments operates in the discretionary retail sector, where consumer spending conditions can influence sales. Brand performance, store network changes and Investment portfolio movements may also affect future results.
Key Insights
Premier Investments is undergoing changes across its retail portfolio while focusing on Peter Alexander and Smiggle. The company’s future updates will provide further information on brand performance, store strategies and overall financial outcomes.






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