Highlights

  • Consensus rating of Hold from 4 analysts: 2 Buy or equivalent, 1 Hold, 1 Sell or equivalent.
  • Mean price target of A$4.96 against a share price of A$3.28 on 8 October 2026, an implied upside of 51.2%.
  • Analyst targets range from A$3.30 to A$7.50.
  • Group gross sales exceeded $1 billion at $1,042.3 million, up 12%, with Kogan.com gross sales of $924.2 million, up 16%, and Mighty Ape gross sales of $118.1 million, down 14%.

Kogan.com (ASX:KGN) carries a consensus analyst rating of Hold. Of the 4 analyst recommendations recorded, 2 are Buy or equivalent, 1 is Hold and 1 is Sell or equivalent. The mean price target is A$4.96, with targets ranging from A$3.30 to A$7.50, against a current share price of A$3.28 (8 October 2026). Kogan.com Ltd is an online retailer and marketplace operator that also owns Mighty Ape in New Zealand.

Company name

Kogan.com

Ticker

(ASX:KGN)

Exchange

ASX (Australian Securities Exchange)

Current share price

A$3.28

Price date

8 October 2026

Number of analysts

4

Rating consensus

Hold

Consensus price target (mean)

A$4.96

Highest target

A$7.50

Lowest target

A$3.30

Implied upside/downside to mean target

Implied upside of 51.2%

Latest developments

Kogan.com (ASX:KGN) announced its results for the year ended 30 June 2026 on 24 August 2026. Group gross sales exceeded $1 billion at $1,042.3 million, up 12%, with Kogan.com gross sales of $924.2 million, up 16%, and Mighty Ape gross sales of $118.1 million, down 14%. Group Revenue was $510.7 million, up 5%, Gross Profit was $210.9 million, up 11%, and adjusted EBITDA was $41.8 million, up 14%, at a Margin of 8.2%. Statutory NPAT was $11.2 million.

Kogan.com's adjusted EBITDA was $45.1 million, up 22%, while Mighty Ape recorded an adjusted EBITDA loss of $3.3 million, with positive adjusted EBITDA in the fourth quarter as its operational reset progressed. Cash was $36.4 million with no external debt, and inventories were $77.9 million. Operating Cash Flow was $41.9 million, up 12.5%, and free cash flow was $38.3 million, up 18.2%.

The group returned $34.9 million to shareholders in FY26, comprising $14.7 million in dividends and $20.2 million through the on-market buy-back. The final Dividend is 8.0 cents per share, fully franked, bringing the total FY26 dividend to 16.0 cents per share, up 14.3%.

Sector context

Online retail and marketplace Earnings depend on consumer spending, product mix, Marketing costs and logistics. The company reports growth in recurring, capital-light earnings at Kogan.com and a reset at Mighty Ape.

Risks and what to watch

Mighty Ape's gross sales fell 14% and it recorded an adjusted EBITDA loss for the year. Statutory NPAT of $11.2 million is small relative to gross sales of $1,042.3 million. Adjusted EBITDA is a non-IFRS measure, and the consensus data shows a Hold rating.

Next milestones

Items to watch include Mighty Ape's return to profitability, Kogan.com growth and margin expansion, buy-back activity, payment of the 8.0 cent final dividend, and the half-year result.