How Are Premier Investments (ASX:PMV) Brands Performing After FY26?

Sonal Goyal

27 October 2026 05:55 PM AEDT

How Are Premier Investments (ASX:PMV) Brands Performing After FY26?

Image Source: Shutterstock

You are reading a free article with opinions that may differ from the recommendation given by Kalkine in its paid research reports. Become a Kalkine member today to get access to our research reports, in-depth technical and fundamental research. Learn more

Start Your Free Trial Now!

Highlights

Premier Retail recorded FY26 sales of AUD 795.5mn and EBIT of AUD 175.9mn.
Peter Alexander sales rose 3.2%, while Smiggle sales declined 12.9%.
The retailer reported a fully franked FY26 dividend of 81 cents per share.

On 27 October 2026, Premier Investments (ASX:PMV) traded at AUD 13.66, down 0.87% at the time of writing during the Australian trading session. Premier Investments operates in the retail and consumer services sector. Its 24 September 2026 company announcement provides the latest business and financial details discussed below. The intraday share movement is presented separately from those earlier company disclosures.

Retail Earnings and Sales

Premier’s 24 September 2026 filing reported FY26 profit before tax, excluding significant items, of AUD 211.1mn. Premier Retail EBIT before AASB 16 and significant items was AUD 175.9mn, in line with guidance issued on 12 August. The two operating retail brands, Peter Alexander and Smiggle, generated combined sales of AUD 795.5mn.

Brand-Level Results

Peter Alexander recorded FY26 sales of AUD 565.3mn, up 3.2% on the corresponding year. Smiggle sales declined 12.9% to AUD 230.2mn during a planned relaunch and network adjustment. Smiggle operated 268 stores against 309 at the beginning of FY25, representing a 13.0% reduction. The brands therefore reported different sales trajectories within the consolidated retail operation.

Operating Margins and Stock

The retailer reported a Premier Retail EBIT margin of 22.1% and a gross margin of 65.2% for FY26. Its cost of doing business increased 1.2% on FY25. July 2026 inventory declined AUD 9.5mn, or 8.9%, to AUD 96.7mn compared with July 2025, after inventory productivity initiatives and adjustments across both retail brands.

Loyalty and Store Activity

Peter Alexander’s Dreamers loyalty programme attracted over 1.4mn members within its first ten months. Members represented over 60% of Peter Alexander sales during FY26 and their average transaction was more than 40% higher than that of non-members. The brand opened four stores and expanded or relocated five during FY26; additional stores were confirmed for 1H27.

Smiggle Relaunch

Smiggle’s refresh included new lifestyle, bath and body, and personalisation ranges targeted at children aged six to 12. The Smiggle Club loyalty programme launched on 30 July 2026. The company reported work on sourcing agility, updated marketing, merchandising and channel optimisation, with product launches and new initiatives targeted at 1H27.

Investments and Shareholder Payments

Premier reported AUD 391.4mn of cash and an investment in Breville with a market value of AUD 1.08bn at the reporting date. It declared a fully franked final dividend of 36 cents per share, bringing FY26 ordinary dividends to 81 cents, and said its on-market share buyback would continue. The next major retail trading periods were identified in its 1H27 outlook.

Business Overview

Premier Investments owns and operates the Peter Alexander sleepwear and lifestyle brand and Smiggle stationery and accessories retail business. It also holds an investment in Breville Group. Its filings distinguish earnings from operating retail brands and income associated with investments. Store networks, product ranges, stock levels and peak seasonal shopping periods feature in its operating disclosures.

Risks and Catalysts on Watch

Discretionary customer spending, product availability and promotional activity can affect retail trading. The key disclosed developments include Peter Alexander store rollouts, Smiggle’s product relaunch, inventory management and performance during key seasonal retail periods.

Operating Figures in Context

For Premier Investments (ASX:PMV), the published figures distinguish financial results for the identified reporting period from current market trading. Earnings measures such as statutory profit, underlying profit and EBITDA are not interchangeable, and the company’s announcement specifies which measures have been adjusted. Comparisons with FY25 relate to earlier reporting periods and should not be read as outcomes from the share-price session described in the introduction. The development programmes and targets disclosed by management are plans, with their eventual status to be established through later regulatory announcements.

Key Developments to Monitor

Peter Alexander’s planned store openings and the Smiggle product relaunch are prominent items in the group’s 1H27 operating agenda. Management also identified Black Friday, Christmas and back-to-school shopping periods in its outlook, without reporting those periods as completed outcomes.

FAQs

Q: What were Premier Retail’s FY26 sales?

A: AUD 795.5mn across Peter Alexander and Smiggle.

Q: How did Smiggle sales change?

A: They fell 12.9% to AUD 230.2mn.

Q: How much was the full-year dividend?

A: 81 cents per share, fully franked.

Download Free Report – Explore 3 Stock Ideas & Industry Insights

Unlock 3 stock ideas and key industry insights in our free report. This information is general in nature and does not consider your personal objectives, financial situation, or needs. It is not financial advice.

All investments involve risk—consider independent advice before making any investment decisions.

View 3 Research Reports

Disclaimer:

This article (“Article”) has been prepared by Kalkine Pty Limited (ABN 34 154 808 312) (Australian financial services licence number 425376) (“Kalkine”) and its related bodies corporate who are authorised to provide general financial product advice. Kalkine.com.au and its associated pages are published by Kalkine.

Any information/advice provided in this article is general in nature and does not take into account your objectives, financial situation or needs. You should therefore consider whether the information is appropriate for your objectives, financial situation and needs before acting upon it.

There may be a Product Disclosure Statement, Information Memorandum or other offer document (“Offer Document”) for the securities or other financial products referred to in Kalkine articles. You should obtain a copy of the Offer Document and consider it before making any decision about whether to acquire the security or financial product.

Kalkine strongly recommends that you seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice) before acting on any advice/information in this Article or on the Kalkine website. Not all investments are appropriate for all people.

The information in this Article and on Kalkine website has been prepared from a wide variety of sources, which Kalkine, to the best of its knowledge and belief, considers accurate. Kalkine has made every effort to ensure the reliability of the information contained in its articles (including this Article), newsletters and websites. All information represents our views at the date of publication and may change without notice.

The information in this Article does not constitute an offer to sell securities or other financial products or a solicitation of an offer to buy securities or other financial products.

Kalkine does not issue, sell or deal in any financial products.

This Article may contain information on past performance of particular investments. Please note past performance is neither an indicator nor a guarantee of future performance.

To the extent permitted by law, and excluding any dishonesty or gross negligence by Kalkine, Kalkine disclaims and excludes all liability for any direct, indirect, implied, punitive, special, incidental or other consequential loss or damage arising from the use of or reliance on this Article, the Kalkine website and any information published on the Kalkine website without any warranties or representations by Kalkine to you. To the extent the law prohibits or limits this exclusion, Kalkine limits its liability to the resupply of services.

Please also read our Terms & Conditions and Financial Services Guide for further information.

Employees and/or associates of Kalkine and its related entities may hold interests in the securities or other financial products covered in this Article or on the Kalkine website. Any such employees and associates are required to comply with certain safeguards, procedures and disclosures as required by law.

Some of the images/music that may be used in the Article are copyright to their respective owner(s). Kalkine does not claim ownership of any of the pictures displayed/music used in the Article unless stated otherwise. The images/music that may be used in the Article are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have used reasonable efforts to accredit the source wherever it was indicated or was found to be necessary.

Kalkine Media Pty Ltd, an affiliate of Kalkine Pty Ltd, may have received, or be entitled to receive, financial consideration in connection with providing information about certain entity(s) covered on its website.