Premier Investments Faces Sales Dip in 1HFY25 but Eyes Growth with Peter Alexander Expansion

Fri 21 Mar 25, 12:54 AM | Team Kalkine

Premier Investments Ltd (ASX:PMV) has released its FY25 half-year results, revealing a decline in sales and earnings amid a tough retail landscape. The company, now focused on its core brands—including Peter Alexander, Smiggle, and its stake in Breville Group Ltd (ASX:BRG)—is looking ahead with expansion plans and strategic investments.

Following the sale of certain businesses to Myer Holdings Ltd (ASX:MYR), Premier Investments categorised the sold retailers as discontinued operations, while its remaining businesses form its continuing operations. The financial performance highlights include:

Premier Investments attributed the downturn in sales to a challenging discretionary retail market, particularly for Smiggle, which saw sales decline 14.5% to AU$157.3 million. However, Peter Alexander sales (excluding the UK) increased by 6.6% to AU$297.7 million.

The company’s Breville Group investment continued to be a financial pillar, yielding AU$6.2 million in dividends, with its 25.4% stake valued at AU$1.33 billion.

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