Delivering in a big global market: In last six months, Xero Ltd.’s stock has rallied up 57% as at October 03, 2017 and is peaking towards its 52-week high price. The stock has been added S&P/ ASX 300 Index effective September 18, 2017 at the back of the developments undertaken by this cloud accounting software provider and the recent performance. The group has demonstrated immense potential in terms of identifying growth opportunities in existing markets and new markets such as Singapore.

The group is pre-dominantly seen to be extending its market-leading position in the UK, Australia and New Zealand with on-going efforts on global expansion. XRO has now signed more customers in UK and exceeded a quarter of a million subscribers (253,000 as at September 30, 2017). Further, the group is positioning itself strongly with the continued digitisation of UK business, finding support from the implementation of government legislation on making tax digital. Overall, the group is said to deliver value across small businesses, bookkeepers and accountants through its efforts and expects to set a strong revenue stream from UK Business. The group is also strengthening its partnerships with HSBC and Banco Santander in the UK for offering better banking services on its platform. This year, XRO also expanded its UK headquarters in Milton Keynes for new sales and customer experience staff. In the recent weeks, XRO has been gearing up for its annual Europe and UK region Xerocon in London, wherein about 2000 accountants, bookkeepers and ecosystem partners from 24 countries have been said to be hosted while XRO displays its new products including Xero HQ Open Practice Platform and Xero Lifelong Learning Platform. Overall, the group’s increasing subscriber base, marketing efforts and latest currency movements are expected to provide some boost going forward.

The group had singled out UK for its next leg of growth earlier this year and the latest achievement and events bring the UK business quite close to New Zealand business (in terms of performance and subscription base). 

Group Subscribers (Source: Company Reports)

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