YOW Details
Marketing Investments: Yowie Group Ltd.’s (ASX: YOW) stock surged 23.7% on March 30, 2017 with improving sentiments. The group has lately launched a US$1m Spring National Marketing Campaign in the US. YOW expects this move to help raise brand awareness ahead of the Easter Holiday and in commemoration of Earth Day. These investments have been undertaken to drive sales growth across multiple channels at a seasonally important time.
The group has lately reaffirmed FY17 revenue growth target to be in the range of 85% to 90% range versus the prior year. The group also highlighted about growth of share in all reported periods in the last 52 weeks while the manufacturing volumes in January and February have witnessed an improvement. Further, Q3 Easter driven orders have been above the level seen a year-ago. The company has anticipated that support will pour in from the social media driven Pre-Easter marketing campaign. Yowie expects to return to Australian stores in April 2017. YOW has also appointed Universal Candy as the distributor in Australia and New Zealand.
 

Monthly Production Volume (Source: Company Reports)
 
YOW will release its March Quarterly results on April 20, 2017.Looking at the prospects, we give a “Buy” recommendation at the current price of $ 0.47


YOW Daily Chart (Source: Thomson Reuters)

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