small-cap

The big Question – Is Myer on its revival strategy?

Jan 22, 2018 | Team Kalkine
The big Question – Is Myer on its revival strategy?

Myer Holdings Ltd (ASX: MYR)

New appointments and management restructure:Myer Holdings Ltd (ASX: MYR) has announced a management restructure to create an integrated business with an aim to capitalise on shifts in the retail landscape with regards to rapid digitalisation. Mark Cripsey has been promoted to COO, who will report to Myer CEO and Managing Director, and will look after online business and data analytics as key areas. Further, Nigel Chadwick has been appointed as the CFO with effect from 29 January 2018. The group is also making some changes at its Support Office level.
 
The New Myer strategy has been a five-year turnaround plan and the company is focused on the long-term transformation that will further strengthen the business to compete. Meanwhile, MYR stock has fallen 13.42% in three months as on January 18, 2018 at the back of Q1 FY2018 results wherein the total sales were down 2.8% and comparable store sales were down 2.1%, compared to the previous corresponding period. The sales and profit have fallen further after a subdued Q1 performance. MYR expects 1H 2018 NPAT (pre-implementation costs and individually significant items) to be materially below the previous corresponding period.
 
Given the challenges, many believe that a takeover offer from players like Premier Investments Limited (ASX: PMV) might help the group. While Myer is aiming to uncurl the issues of the past (stock price still down 1.5% in last five days, as at January 18, 2018), we have a “Hold” recommendation on the stock at the current price of $0.64



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