Newsmax, Inc

Newsmax, Inc (NYSE: NMAX) is the parent company of Newsmax Media, Inc., which it wholly owns. Newsmax Media functions as a television broadcaster and creates content for a variety of platforms.

• Strong Market Position and Expanding Audience Reach: Newsmax has firmly established itself as a leading force in the cable news space, currently ranking as the fourth-largest cable news channel in the U.S. It boasts the second-highest viewer engagement—measured by average watch time—among adults aged 35 to 64 across all time slots. In Q1 2025, Newsmax drew in eight million unique cable viewers who did not watch Fox News, signaling a growing and distinct audience base.
• Substantial Year-over-Year Ratings Growth: The network posted impressive year-over-year gains across all key time blocks. During the first quarter of 2025, Daytime viewership rose by 27%, Total Day increased by 24%, and Prime Time was up 20% compared to Q1 2024. Newsmax also surpassed the combined viewership of Fox Business, CNBC, and NewsNation during both Prime Time and Access hours, underscoring its growing competitiveness in the cable news market.
• Strong Show Performance and Viewer Engagement: Several individual programs delivered notable ratings increases in Q1 2025. “Carl Higbie FRONTLINE” saw a 45% surge in total viewers, while “Chris Plante Right Squad” climbed by 33%. Additional programs, including “FINNERTY,” “NEWSLINE with Bianca de la Garza,” “The Chris Salcedo Show,” and “American Agenda with Katrina Szish and Bob Brooks,” recorded growth between 20% and 27%. Overall, Newsmax reached a record 33.6 million viewers during the quarter - a 50% year-over-year increase—with nearly 15 million adults aged 35 to 64 tuning in, reflecting a 63% jump.
• Digital Growth and Strategic Milestones: Beyond traditional broadcasting, Newsmax has built a strong digital presence with nearly 20 million followers across platforms like X, Facebook, Instagram, and Truth Social. Its free Newsmax App has exceeded 16 million downloads, and over 19 million users now receive push notifications. The company also achieved a major financial milestone with a successful IPO, listing on the NYSE under the ticker “NMAX,” and raising USD 300 million through pre-IPO and IPO funding rounds. CEO Christopher Ruddy credited the network’s surge in viewership and business performance to its focus on covering topics that resonate with the American public.
• Greta Van Susteren Renews Contract: NMAX announced that veteran journalist and anchor Greta Van Susteren has signed a multi-year extension to continue hosting The Record with Greta Van Susteren. The renewed deal highlights the company’s commitment to trusted, experienced journalism within its prime-time lineup.

Technical Observation (on the daily chart):

NMAX shows strong bullish momentum on the daily chart, trading above key horizontal support and reinforced by a positive candlestick pattern. The stock remains well supported at USD 21.32 and USD 23.92, suggesting continued strength. As long as it holds these levels, the bullish trend remains intact. Immediate resistance lies at USD 28.08 and USD 30.68. A breakout above these zones could trigger further upside, keeping the near-term outlook for NMAX favorable.

Newsmax Inc is experiencing strong momentum, solidifying its position as the fourth-largest cable news channel in the U.S. with rapidly growing viewership and digital engagement. In Q1 2025, the network achieved significant ratings increases across all time slots, reaching a record 33.6 million viewers and outperforming key competitors. Its popular programs and influential hosts continue to attract a loyal audience, particularly among adults aged 35 to 64. Coupled with a robust digital footprint, a successful USD 300 million IPO, and strategic talent retention like Greta Van Susteren’s contract renewal, Newsmax is well-positioned for continued growth and influence in the media landscape.

As per the above-mentioned price action, recent key business and financial updates, momentum in the stock over the last month, and technical indicators analysis, a ‘Speculative Buy’ rating has been given to Newsmax, Inc (NYSE: NMAX) at the closing market price of USD 26.00 as of April 14,2025. 

Individuals can evaluate the stock based on the support and resistance levels provided in the report in case of keen interest taking into consideration the risk-reward scenario. 

Markets are trading in a highly volatile zone currently due to certain macro-economic issues and prevailing geopolitical tensions. Therefore, it is prudent to follow a cautious approach while investing.

Related Risk: This report may be looked at from a high-risk perspective and a recommendation is provided for a short duration. This report is solely based on technical parameters, and the fundamental performance of the stocks has not been considered in the decision-making process. Other factors which could impact the stock prices include market risks, regulatory risks, interest rates risks, currency risks, social and political instability risks etc. 

Note 1: Past performance is not a reliable indicator of future performance.

Note 2: The reference date for all price data, currency, technical indicators, support, and resistance level is April 14,2025. The reference data in this report has been partly sourced from REFINITIV.

Note 3: Investment decisions should be made depending on an individual's appetite for upside potential, risks, holding duration, and any previous holdings. An 'Exit' from the stock can be considered if the Target Price mentioned as per the Valuation and or the technical levels provided has been achieved and is subject to the factors discussed above.

Note 4: Target Price refers to a price level that the stock is expected to reach as per the relative valuation method and or technical analysis taking into consideration both short-term and long-term scenarios.

Note 5: ‘Kalkine reports are prepared based on the stock prices captured either from the New York Stock Exchange (NYSE), NASDAQ Capital Markets (NASDAQ), and or REFINITIV. Typically, all sources (NYSE, NASDAQ, or REFINITIV) may reflect stock prices with a delay which could be a lag of 15-20 minutes. There can be no assurance that future results or events will be consistent with the information provided in the report. The information is subject to change without any prior notice.