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One Consumer Discretionary Stock Trading Near Resistance Levels - CTT

Nov 15, 2023 | Team Kalkine
One Consumer Discretionary Stock Trading Near Resistance Levels - CTT

CTT:ASX
Investment Type
Small-Cap
Risk Level
Action
Rec. Price (AU$)

Cettire Limited (ASX: CTT) 

Global online retailer Cettire Limited (ASX: CTT) is engaged in offering a large selection of in-demand personal luxury goods via its website, cettire.com.

Recommendation Rationale – SELL at AUD 3.105

  • Profit Booking: CTT’s stock price has crossed the ‘Resistance 1’ level given in the report on 13 October 2023, and presented a profit booking opportunity.
  • Technical Indicator: The momentum oscillator 14-Day RSI (~65.66) is approaching the overbought zone; and thus, price may face correction in the short term.
  • Financial Performance: For the quarter ended 30 September 2023, CTT reported 92% year-on-year growth in sales revenue at AUD 127.1mn as its active customers jumped by 69% to 487,289 and its Average Order Value witnessed a 2% annual increase.
  • Outlook: The company said it is well positioned for Q2, supported by seasonally improving metrics, resilient demand and growing online luxury penetration.
  • Overvalued Multiples: Based on Price/Earnings relative valuation method, CTT shares are trading around 9.80% higher than their fair value, hence appear to be overvalued.
  • Key Risks: CTT’s business is highly sensitive to economic fluctuations. During a recession or economic downturn, consumers may cut back on discretionary spending, leading to a decrease in CTT’s revenue.

CTT Daily Chart

Valuation Methodology: Price/Earnings Approach (FY24E) (Illustrative)

Given that CTT’s Average Order Value (AOV) of AUD 731 in Q1FY24 is less than FY23’s AOV of AUD 747, economic downturn, etc, the company might trade at a slight discount to its peers. For valuation, few peers like Temple & Webster Group Ltd (ASX: TPW), Lovisa Holdings Ltd (ASX: LOV), Accent Group Ltd (ASX: AX1) and others have been considered. Considering the current trading levels, risks associated, downside indicated by the valuation, it is prudent to book profit at the current levels. Hence, a ‘Sell’ recommendation is given on the stock at the current price of AUD 3.105, as of November 15, 2023, at 3:30 PM AEDT.

Markets are trading in a highly volatile zone currently due to certain macro-economic issues and geopolitical issues prevailing geopolitical tensions. Therefore, it is prudent to follow a cautious approach while investing.

Note 1: Past performance is neither an indicator nor a guarantee of future performance.

Note 2: The reference date for all price data, currency, technical indicators, support, and resistance levels is 15 November 2023. The reference data in this report has been partly sourced from REFINITIV.

Note 3: Investment decisions should be made depending on an individual's appetite for upside potential, risks, holding duration, and any previous holdings. An 'Exit' from the stock can be considered if the Target Price mentioned as per the Valuation and or the technical levels provided has been achieved and is subject to the factors discussed above.


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