Newsmax, Inc

Newsmax, Inc (NYSE: NMAX) is a parent company that fully owns its subsidiary, Newsmax Media, Inc. Newsmax Media operates as a television broadcaster and produces content across multiple platforms.

• Strong Market Position and Viewership Growth: Newsmax has solidified its position as a major player in the cable news industry, currently ranking as the fourth-largest cable news channel in the United States. The network has achieved the second-highest engagement rate, measured by average length-of-tune, among Adults aged 35 to 64 across all dayparts. In the first quarter of 2025, Newsmax attracted a distinct audience of eight million cable viewers who did not tune into Fox News, further highlighting its expanding reach and influence.
• Significant Year-over-Year Ratings Gains: The network demonstrated impressive year-over-year growth across all key time slots. In Q1 2025, Daytime viewership increased by 27%, while Total Day saw a 24% rise compared to Q1 2024. Prime Time ratings climbed 20% over the same period. Notably, Newsmax outperformed the combined audiences of Fox Business, CNBC, and NewsNation in both Prime Time and Access periods for total viewers, reinforcing its competitive edge in the cable news sector.
• Notable Show Performance and Audience Engagement: Individual programs also experienced robust growth in Q1 2025. “Carl Higbie FRONTLINE” surged by over 45% in total viewership, while “Chris Plante Right Squad” grew by 33%. Other shows including “FINNERTY,” “NEWSLINE with Bianca de la Garza,” “The Chris Salcedo Show,” and “American Agenda with Katrina Szish and Bob Brooks” all recorded viewership increases ranging from 20% to 27%. Overall, Newsmax reached a record high of 33.6 million viewers in the quarter, a 50% increase compared to the same period last year. Among Adults 35 to 64, nearly 15 million tuned in—marking a 63% rise year-over-year.
• Digital Expansion and Market Milestone: In addition to its broadcast success, Newsmax has cultivated a substantial digital footprint, amassing close to 20 million followers across platforms such as X, Facebook, Instagram, and Truth Social. Its free Newsmax App has been downloaded more than 16 million times, and the company now delivers push notifications to over 19 million subscribers. Further underlining its growth trajectory, Newsmax Inc. recently completed a successful IPO, listing on the New York Stock Exchange under the ticker “NMAX,” and raising USD 300 million through pre-IPO and IPO rounds. CEO Christopher Ruddy attributed the network’s rising ratings and business momentum to its commitment to addressing the issues that resonate most with American audiences.
• Greta Van Susteren Extends Contract with Newsmax: Newsmax Inc. (NYSE: NMAX) announced that renowned news anchor and broadcaster Greta Van Susteren has signed a multi-year extension to continue hosting her show, The Record with Greta Van Susteren. This renewal reinforces the company's commitment to delivering trusted and experienced journalism through its prime-time lineup.

Newsmax demonstrated strong momentum in Q1 2025, marked by significant viewership growth, expanded digital engagement, and a successful IPO that raised USD 300 million. The network solidified its position as the fourth-largest cable news channel in the U.S., with standout gains in key dayparts and program-specific surges in audience numbers. Its digital platforms and app adoption also showed notable traction. However, the emphasis on audience expansion and media presence comes with the need to sustain content quality and navigate competitive pressures in a fast-evolving news landscape. The recent renewal of Greta Van Susteren's contract reflects Newsmax’s intent to reinforce its prime-time credibility and maintain viewer loyalty through familiar, trusted journalism. 

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Note 1: Past performance is not a reliable indicator of future performance.

Note 2: The reference date for all price data, currency, technical indicators, support, and resistance level is April 10,2025. The reference data in this report has been partly sourced from REFINITIV.

Note 3: Investment decisions should be made depending on an individual's appetite for upside potential, risks, holding duration, and any previous holdings. An 'Exit' from the stock can be considered if the Target Price mentioned as per the Valuation and or the technical levels provided has been achieved and is subject to the factors discussed above.

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