Adveritas Limited (ASX:AV1) has extended the Fraud detection capability of its TrafficGuard software to Advertising associated with OpenAI's ChatGPT, and said a US-based channel partner has delivered a group of new clients outside its traditional sports betting and gaming base, according to an announcement released on 6 October 2026.

The Perth-based company, which sells TrafficGuard as a software-as-a-service product to advertisers seeking to filter out invalid and fraudulent traffic, described the two items as "significant developments". It said the ChatGPT capability is "currently live".

What the ChatGPT extension involves

According to the announcement, TrafficGuard analyses ads served inside ChatGPT, detects invalid or bot traffic referred from ChatGPT to customers' websites, and verifies paid clicks and conversions that originate from ChatGPT. Adveritas said the growth of advertising within large language model products introduces new segments of invalid traffic and ad fraud that are not addressed by traditional verification tools built for search and social channels.

To frame the opportunity, the company cited reporting that OpenAI has guided investors to anticipated advertising Revenue of US$2.5 billion in 2026, rising to US$11 billion in 2027, US$25 billion in 2028, US$53 billion in 2029 and US$100 billion by 2030, underpinned by an assumption of 2.75 billion weekly users across its products by 2030.

These figures come from media sources, Winbuzzer and eMarketer, rather than from Adveritas itself. The company's own forward-looking statement notes that the third-party market data and forecasts "have not been independently verified by the Company" and involve assumptions and estimates subject to uncertainty.

The announcement does not disclose any revenue from the new capability. Adveritas said it is "in discussions with an initial group of customers" to include the ChatGPT capability in their TrafficGuard product suite and fee structure, which indicates that commercial terms have not yet been concluded.

New customers from a US channel partner

The second development relates to an agreement with an unnamed US-based channel partner. The company said this arrangement has produced a number of new clients, predominantly in the US, across the telecommunications, retail and other sectors.

Adveritas was explicit that these new clients are "not material". Instead, it presented them as evidence of Diversification beyond its "established sports betting and gaming core". The company linked the development to recent growth in North American e-commerce, retail and agency customers, and said the trend reflects continued progress in reducing reliance on any single customer segment over time.

The announcement does not name the channel partner or the clients, nor quantify their number or contract values.

Co-founder and chief executive Mathew Ratty said: "The AI advertising market is rapidly growing and has the potential to become the most material revenue line for the Company."