Super Retail Group Ltd (ASX:SUL) on the ASX Today: Latest Update and Share Price Movement

Sonal Goyal

23 October 2026 02:45 PM AEDT

Super Retail Group Ltd (ASX:SUL) on the ASX Today: Latest Update and Share Price Movement

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Super Retail Group Ltd (ASX:SUL) shares were trading 2.18% higher at $13.58 during the 23 October 2026 session.
FY26 results released on 20 August 2026 showed group sales of $4.2 billion and normalised NPAT of $226 million.
Normalised profit before tax fell 7% to $306 million, and a fully franked final Dividend of 33 cents per share was declared.

Shares in Super Retail Group Ltd (ASX:SUL) were trading 2.18% higher at $13.58 during the Trading session on 23 October 2026. During the same session, the S&P/ASX 200 Consumer Discretionary index (XDJ) was up 1.77%, or 65.10 points, at 3,742.80 at 1:31 pm AEDT, the S&P/ASX 200 (XJO) was up 0.38% at 8,760.00 and the All Ordinaries was up 0.54% at 8,868.90. Super Retail Group owns Supercheap Auto, rebel, BCF and Macpac. The company released its full-year results on 20 August 2026.

Latest development: FY26 group results (20 August 2026)

For the period ended 27 June 2026, Super Retail Group reported group sales of $4,200 million, up 3.2%. Segment EBITDA was $774 million, up 2.1%, while segment EBIT fell 2.7% to $389 million and segment profit before tax fell 7.0% to $306 million. Normalised NPAT was $226 million, down 2.8%, and statutory NPAT was $206 million, down 7.2%. Normalised Earnings Per Share were 100 cents. The group's gross Margin rose 10 basis points to 45.7%.

The company said the lower profit before tax reflected modest operating profit growth from its brands offset by higher financing costs and project investments, including a new Human Resources and Payroll system and the transition to a new automated distribution centre at Truganina. Normalised cost of doing Business rose 5.6%, and net Debt was $14 million. A fully franked final dividend of 33 cents per share was declared.

Latest development: Brand performance

Group like-for-like sales growth was 1.8%. Supercheap Auto sales rose 3.9% to $1.6 billion, with like-for-like growth of 2.7% and segment profit before tax of $203.3 million, up 3.3%. rebel recorded like-for-like growth of 3.8% and total sales growth of 4.5%. BCF like-for-like sales fell 2.1% and Macpac like-for-like sales rose 1.5%, with Demand moderating in the fourth quarter. Group online sales rose 5.3% to $552 million, and active club members rose 5% to 13.1 million. The company opened 28 stores and closed 13.

Latest development: FY27 trading update

For the first seven weeks of FY27, group like-for-like sales growth was 1.5% and total sales growth was 3.5%. Supercheap Auto like-for-like sales rose 4.0%, rebel rose 1.1%, BCF rose 0.4% and Macpac fell 8.9%. The company said the fuel crisis affected the fourth quarter of FY26 and that rising interest rates, elevated Inflation and housing market pressure are weighing on consumer confidence. It targets FY27 Capital Expenditure of $160 million and a net 18 new stores.

About Super Retail Group and what it does

Super Retail Group is an Australian specialty retailer operating four brands: Supercheap Auto, which sells automotive parts and accessories; rebel, which sells sporting goods; BCF, which sells boating, camping and fishing products; and Macpac, which sells outdoor apparel and equipment. It sells through stores and online channels and operates a loyalty program with 13.1 million active members.

Risks and catalysts on watch

Items flagged in the release include geopolitical instability in the Middle East, unfavourable weather, Interest Rate pressure on households, lower like-for-like sales at BCF and Macpac, and higher costs associated with project investments. Group normalised profit before tax and NPAT were both lower than in FY25.

Items that may attract attention include the Project Ignite transformation program, planned FY27 capital expenditure of $160 million, expected corporate costs of about $60 million, store openings and early-FY27 trading trends.

Wrapping up

Super Retail Group shares were higher on 23 October 2026 as the consumer discretionary index also advanced. The company's FY26 results of 20 August 2026 showed higher sales, lower profit before tax and a positive start to FY27 trading. Further updates will be released through the ASX.

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