What Did Super Retail Group (ASX:SUL) Report for FY26 as Normalised Profit Declined?

Sonal Goyal

21 October 2026 09:51 PM AEDT

What Did Super Retail Group (ASX:SUL) Report for FY26 as Normalised Profit Declined?

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Key highlights

Super Retail Group reported FY26 sales of $4.2 billion, up 3.2%, and normalised NPAT of $226 million, down 2.8%, in its 20 August 2026 release.
Statutory NPAT was $206 million, down 7.2%, and the fully franked final Dividend was 33 cents.
Net Debt was $14 million, and the company opened 28 new stores and closed 13.

On 21 October 2026, Super Retail Group Ltd (ASX:SUL) finished the session at $13.31, down 1.77%. The S&P/ASX 200 Consumer Discretionary [XDJ] ended at 3,741.90 (+0.34%, +12.50 points), the S&P/ASX 200 [XJO] at 8,831.30 (+0.16%) and the All Ordinaries at 8,956.60 (+0.14%) at 5:00 pm GMT+11. Super Retail Group owns the Supercheap Auto, rebel, BCF and Macpac retail brands.

What Super Retail Group does

Super Retail Group Limited operates specialty retail brands: Supercheap Auto in automotive parts and accessories, rebel in sports goods, BCF in boating, camping and fishing, and Macpac in outdoor gear. It has 15,500 team members and a loyalty base of 13.1 million active club members.

FY26 results

In an ASX release dated 20 August 2026 for the period ended 27 June 2026, Super Retail Group reported group sales of $4,200 million, up 3.2%, with gross Margin up 10 basis points to 45.7%. Segment EBITDA was $774 million, up 2.1%, segment EBIT was $389 million, down 2.7%, and normalised PBT was $306 million, down 7.0%. Normalised NPAT was $226 million, down 2.8%, and statutory NPAT was $206 million, down 7.2%, with statutory EPS of 91.2 cents and normalised EPS of 100 cents.

Trading, stores and dividend

Like-for-like sales growth across the group was 1.8%, with rebel delivering top-line growth and Supercheap Auto remaining resilient, offset by softer trading at BCF and Macpac. Online sales rose 5.3% to $552 million. The company opened 28 stores and closed 13, and the final ordinary dividend was 33 cents, fully franked. Net debt was $14 million. The company said geopolitical instability in the Middle East, unfavourable weather and Interest Rate pressure on households were headwinds, and it said Investment in a new Payroll system and an automated Victorian distribution centre contributed to the profit decline. It launched a new five-year strategy toward the end of the year.

Sector context

Consumer discretionary companies depend on household spending, travel, leisure and housing activity, and they are tracked through the S&P/ASX 200 Consumer Discretionary index, which closed at 3,741.90, up 0.34%, on 21 October 2026 alongside a 0.16% rise in the S&P/ASX 200 to 8,831.30. Specialty retailers are exposed to household budgets, weather and interest rates, and the release lists all three as headwinds.

Risks and uncertainties

Profit before tax fell 7.0%, BCF and Macpac traded more softly, and Macpac Demand moderated after nine months of sales momentum. Interest rate pressure on households, weather, Supply chain and investment costs can affect outcomes.

Catalysts to watch

Items to watch include the first-half trading update, performance of BCF and Macpac, store rollout and execution of the five-year strategy.

Final word

Super Retail Group’s 20 August 2026 release recorded record sales and lower profit after project investment. The next update will show trading trends.

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