Key Highlights
- Q3 2026 consolidated revenues of $1.043 billion, up 4.6% year over year on a reported and constant currency basis.
- Crocs Brand delivered a record third quarter with revenues up 4%, led by double-digit international Revenue growth.
- HEYDUDE brand revenues grew 6% year over year, returning to growth for the first time in recent quarters.
- Repurchased approximately 2.0 million shares for $250 million during the quarter; raised full-year 2026 revenue growth outlook to approximately 3%.
Record Crocs Brand and HEYDUDE Revival
Crocs, Inc. (NASDAQ:CROX) reported third quarter 2026 consolidated revenues of $1.043 billion, a 4.6% increase on both a reported and constant currency basis. The Crocs brand delivered a record third quarter with revenues up approximately 4%, driven by double-digit international revenue growth and continued product Diversification momentum across clogs and adjacent categories. CEO Andrew Rees highlighted strong execution across brands, channels, and geographies as the key driver.
HEYDUDE, Crocs' casual footwear brand, returned to revenue growth in Q3 2026, posting a 6% increase versus the prior-year period. Management described this as an important milestone, fulfilling a commitment made earlier in the year to return the brand to growth. The company's third consecutive full-year guidance raise reflects management's confidence in the trajectory of both brands as consumer Demand remains constructive.
Margin Performance and Profitability
GAAP gross Margin improved significantly to 66.2% in Q3 2026 from 58.5% in Q3 2025, reflecting a favorable comparison against prior-year inventory write-downs and improved mix. Adjusted gross margin increased 180 basis points to 60.3%, reflecting pricing power and product mix improvements. Adjusted income from operations rose 11.7% to $232 million, representing an adjusted Operating Margin of 22.3%, up from 20.8% in Q3 2025.
Adjusted diluted EPS increased 26.4% to $3.69 compared to $2.92 in the prior-year period. GAAP diluted EPS of $4.52 increased 67.4% from $2.70. SG&A expenses of $397 million on an adjusted basis represented 38.1% of revenues. The company continued to invest in brand-building while maintaining disciplined cost management.
Capital Returns and Balance Sheet
Crocs repurchased approximately 2.0 million shares for $250 million during the third quarter at an average price of $123.32 per share, reflecting the company's confidence in its financial model and free Cash Flow generation capability. At quarter end, approximately $1.7 billion remained available under its share repurchase authorization. The company also repaid $21 million of Debt during the quarter.
Direct-to-consumer revenues grew 6.9% on a reported and constant currency basis, while wholesale revenues grew 1.8%. The strong DTC performance reflects Crocs' ongoing Investment in digital channels and consumer engagement, particularly internationally where the brand continues to capture new market share.
Full-Year 2026 Guidance Raised
Crocs raised its full-year 2026 enterprise revenue growth outlook to approximately 3%, the third consecutive upward revision to annual guidance. Management cited the combination of record Crocs brand performance, HEYDUDE's return to growth, and sustained margin discipline as the basis for the increased outlook.
The company's balanced approach to Capital allocation—investing behind brand strategies, maintaining Balance Sheet discipline through debt repayment, and returning meaningful capital to shareholders—was highlighted as reflecting the cash generation strength of the Business model. Management entered Q4 2026 with ongoing confidence in both the near-term execution and the longer-term strategic direction of its two-brand portfolio.
Crocs Inc. delivered another quarter of balanced performance in Q3 2026, with both brands growing, margins expanding, and significant capital returned to shareholders. The Crocs brand's record quarter and HEYDUDE's return to growth underpin the company's third consecutive full-year guidance raise, reflecting durable execution of a disciplined brand strategy.
What were Crocs' total revenues in Q3 2026?
Crocs reported consolidated Q3 2026 revenues of $1.043 billion, up 4.6% year over year on both a reported and constant currency basis.
How did HEYDUDE perform in Q3 2026?
HEYDUDE revenues grew 6% year over year in Q3 2026, returning the brand to growth as the company had committed to earlier in 2026.
How much did Crocs repurchase in Q3 2026?
Crocs repurchased approximately 2.0 million shares for $250 million during the quarter at an average price of $123.32 per share.
What is Crocs' updated full-year 2026 outlook?
Crocs raised its full-year 2026 revenue growth outlook to approximately 3%, marking the third consecutive upward revision to its annual guidance.

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