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The Offering
Company Overview
Grant Pass-bases Dutch Bros is a high growth operator and franchisor of drive-thru coffee shops. The company was funded in 1992 and grow through leaps and bounds from a single coffee pushcart to more than 470 stores across the West. This coffee chain is one of the fastest-growing brands in the restaurant and foodservice industry by location count in the United States. They have added close to 200 shops over the past 5-year ended on December 31, 2020, with 441 shops in 11 states, including Washington, California, Arizona, Oregon, Nevada, Colorado, Utah, Idaho and New Mexico. In October 2018, the company sold a minority stake to TSG Consumer Partners, a San Francisco private equity firm based. The capita raised from TSG Consumer Partners has been instrumental in helping Dutch Bros. Coffee expansion.
Source: Company S-1 Filing
Key Highlights
Source: Company S-1 Filing, Analysis by Kalkine Group
Source: Company S-1/A
Key Performance Indicators
Source: Company S-1 Filing, Analysis by Kalkine Group
Key Management Highlights
Financial Highlights: H1FY21
Source: Company S-1 Filing, Analysis by Kalkine Group
Risk Associated (Moderate to High)
Investment in “BROS” IPO are exposed to variety of risks ranging from:
a) Change in the consumer taste and preferences could have a negative impact on the Dutch Bros financials as the company’s continued success depends upon the ability of the company to attract customers and retain them.
b) Lack of new product acceptability by the customers.
c) Price war & Intense competition.
d) Growth is largely synched to opening of new shops in existing as well as new markets.
e) Resurgence in the COVID-19 cases, travel restrictions and a new wave of lockdown could have a weigh on the group’s financials and its stock prices as well.
Conclusion
The solid performance of Dutch Bros through the pandemic indicates the strength of the business model. The Coffee Shop chain is in its early stages with significant growth potential. The company forecasts that there is long-term potential for at least 4,000 Dutch Bros locations in the United States. They currently have a strong new shop pipeline with approximately 250 new sites identified. This is well above the company’s plan of 136 new company-operated stores to be opened in 2022 and 2023. Further, the company has reported 14 consecutive years of same store sales growth. Hence the IPO of Dutch Bros is looking ‘Attractive’ at the current price band.
However, investment in Dutch Bros is exposed to variety of risks, as company’s business model is exposed to intense competition and price war. Entry barriers into this industry are quite negligible so any new entrants can come and replicate the same business model and disrupt the market of others. Also, the company’s margin is exposed to the volatility in Coffee prices. Hence the risk associated with this IPO ranges from Moderate to High Risk.
*The IPO price would be fixed on the 14th of September 2021
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