This report is an updated version of the report published on 07 August 2025 at 09:09 AM GMT+ 1
Kalkine’s “Global Travel and Leisure Report” delivers an in-depth analysis of leading companies and transformative trends shaping the travel ecosystem across the U.S., Canada, Australia, UK, and New Zealand. The report spans the full travel value chain from airlines and hospitality groups to digital travel platforms and the booming growth in leisure, entertainment, gaming/casinos, retail and consumer discretionary sectors, capturing how these segments are revolutionizing modern travel experiences.

The UK travel and leisure sector is undergoing a steady and sustainable recovery, supported by growth in luxury, adventure, and domestic travel. Despite this momentum, the industry continues to face hurdles such as rising costs from policy changes, inflationary pressures, labour shortages, and climate-related challenges. To maintain progress, stakeholders should focus on enhancing visitor spending, embracing digital innovation and experiential offerings, and appealing to new customer demographics. With enduring demand, a shift toward premium and experience-driven travel, and supportive digital trends, the sector presents compelling long-term opportunities for investors. It stands out as a promising option for those interested in recovery-driven, income-generating, or thematically aligned investments such as wellness and sustainable tourism.


Image source: © 2025 Krish Capital Pty. Ltd., Analysis: Kalkine Group

UK’s travel and tourism industry continues to demonstrate resilience and recovery in 2024, contributing significantly to the national economy and employment landscape.

Image source: © 2025 Krish Capital Pty. Ltd., Analysis: Kalkine Group


Image source: © 2025 Krish Capital Pty. Ltd., Analysis: Kalkine Group


Image source: © 2025 Krish Capital Pty. Ltd., Analysis: Kalkine Group


Image source: © 2025 Krish Capital Pty. Ltd., Analysis: Kalkine Group


Image source: © 2025 Krish Capital Pty. Ltd., Analysis: Kalkine Group

The UK travel and leisure industry is showing signs of recovery, with growth spread across luxury, adventure, and domestic travel segments. However, it continues to encounter challenges such as rising policy-related expenses, inflation, workforce shortages, and environmental risks. To sustain this positive trajectory, industry players should prioritise boosting visitor spending, adopting digital and experience-led innovations, engaging new customer segments, and addressing broader economic and cost-related pressures.
Amid elevated Market Volatility and Global Economic Headwinds, Evoke PLC (LSE: EVOK) stands out as our defensive pick within the
Travel & Leisure Sector, supported by rigorous fundamental and technical research.
Section1: Company Overview and Fundamental Insights:

Evoke PLC
Evoke PLC (LSE: EVOK) is a betting and gaming company. The company owns and operates international brands, including william hill, william hill vegas, 888casino, 888sport, 888poker, and Mr green.
Kalkine’s Global Travel & Leisure Report covers the Investment Highlights, Key Financial Metrics, Risks, and Recent Business Updates along with the Valuation, Target Price, and Recommendation on the stock.





The top 10 shareholders together form ~53.52% of the total shareholding. Shaked (Dalia) & Artemis Investment Management LLP hold a maximum stake in the company at ~19.18% and ~9.94%, respectively.


In H2 FY24, the company achieved an improved EBITDA margin of 22.10%, while its asset turnover ratio also increased to 0.34x.
Below charts data are compared on year-on-year basis

Section 2: Business Updates and Financial Highlights




Section 3: Key Risks and Company Outlook

Section 4: Stock Recommendation Summary




One Year Technical Price Chart (as of August 07, 2025). Source: REFINITIV, Analysis: Kalkine Group



Markets are trading in a highly volatile zone currently due to certain macroeconomic issues and geopolitical tensions prevailing. Therefore, it is prudent to follow a cautious approach while investing.
Note 1: Past performance is not a reliable indicator of future performance.
Note 2: The reference date for all price data, currency, technical indicators, support, and resistance level is 07 August 2025. The reference data in this report has been partly sourced from REFINITIV.
Note 3: Investment decisions should be made depending on an individual's appetite for upside potential, risks, holding duration, and any previous holdings. An 'Exit' from the stock can be considered if the Target Price mentioned as per the Valuation and or the technical levels provided has been achieved and is subject to the factors discussed above.
Note 4: Target Price refers to a price level which the stock is expected to reach as per the relative valuation method and or technical analysis taking into consideration both short-term and long-term scenarios.
Note 5: ‘Kalkine reports are prepared based on the stock prices captured either from the London Stock Exchange (LSE) and or REFINITIV. Typically, both sources (LSE and or REFINITIV) may reflect stock prices with a delay which could be a lag of 15-20 minutes. There can be no assurance that future results or events will be consistent with the information provided in the report. The information is subject to change without any prior notice.
Note 6: Dividend Yield may vary as per the stock price movement.
Technical Indicators Defined: -
Support: A level at which the stock prices tend to find support if they are falling, and a downtrend may take a pause backed by demand or buying interest. Support 1 refers to the nearby support level for the stock and if the price breaches the level, then Support 2 may act as the crucial support level for the stock.
Resistance: A level at which the stock prices tend to find resistance when they are rising, and an uptrend may take a pause due to profit booking or selling interest. Resistance 1 refers to the nearby resistance level for the stock and if the price surpasses the level, then Resistance 2 may act as the crucial resistance level for the stock.
Stop-loss: It is a level to protect further losses in case of unfavourable movement in the stock prices.
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Past performance is not a reliable indicator of future performance.