Key Highlights

• SportsHero signed Giftery.Pro as a new voucher supplier for the HeroPlay Global Store, expanding the platform's digital goods catalogue with gaming, entertainment, and lifestyle brands.

• Through Giftery.Pro's API integration, HeroPlay gains access to over 5,000 digital products from more than 100 retail and Brand partners, including Xbox, PlayStation, Steam, Netflix, Spotify, and Amazon.

• The agreement is structured on a commission-based Revenue model with no minimum spend or ongoing fees payable by SportsHero, maintaining a capital-light approach.

• Giftery.Pro is integrated via a single API connection, removing the need for individual commercial and technical integrations with each participating brand.

Agreement Structure and Commercial Terms

SportsHero Limited (ASX:SHO) announced on 24 September 2026 that it has entered into a distribution agreement with Giftery.Pro, a global provider of gift card solutions operated by Prepaid Solutions FZCO, a Free Zone Company based in Dubai, United Arab Emirates. The agreement does not carry any minimum spend requirement or recurring costs for either party. Revenue generation for SportsHero is contingent on successful product sales, with gross margins varying by product type and brand.

Giftery.Pro will be integrated into the HeroPlay platform through a single API connection, enabling SportsHero to access a catalogue of over 5,000 digital products from more than 100 retail and brand partners. This technical approach removes the need for SportsHero to establish individual commercial or technical integrations with each brand, reducing operational complexity and upfront development costs.

Catalogue Expansion and Brand Partners

The agreement brings a broad range of globally recognised gaming and entertainment brands into the HeroPlay store. Gaming-focused vouchers include titles from Xbox, PlayStation, Steam, Riot Games, and Google Play. The catalogue also extends into entertainment and lifestyle segments, with products from Netflix, Spotify, Amazon, Uber, and Vodafone, among others.

This catalogue expansion takes HeroPlay beyond its existing gaming subscription focus, positioning the platform as a broader digital commerce destination. SportsHero stated that each partner in its growing supplier network brings a different mix of brands, price points, and geographic coverage, enabling the platform to serve a wider range of markets across Southeast Asia and beyond.

Revenue Model and Scalability

The revenue model under the Giftery.Pro agreement is commission-based, with SportsHero earning varying margins on each voucher sold through HeroPlay. This structure allows the Company to expand its digital goods offering without taking on material inventory risk or incurring significant upfront expenditure. The supplier model is designed to scale as new products and markets are added.

The growing supplier network also provides HeroPlay with geographic flexibility. As each partner offers different regional coverage and product availability, combining multiple suppliers allows SportsHero to build a deeper and more competitively priced catalogue, which the Company believes will support increased transaction frequency and higher spend per user.

Strategic Context: HeroPlay Universe Development

SportsHero's broader strategy is to evolve HeroPlay from a gaming subscription platform into a multi-layered digital commerce ecosystem. The platform currently incorporates subscriptions, gaming content, vouchers and ePINs, webshops, and in-game purchases. The addition of Giftery.Pro further broadens this mix, creating additional touchpoints for user engagement and monetisation.

The expanded catalogue is also intended to support HeroPlay's tournament, promotion, and loyalty campaign infrastructure, including the City Battle competitions that have run throughout 2026. By providing a wider range of reward and prize options, the Company aims to drive customer Acquisition and retention across its telco partner network in Southeast Asian markets.

Final Assessment

SportsHero's Partnership with Giftery.Pro represents a measured expansion of the HeroPlay platform's product depth, executed within a capital-light commercial framework. The absence of upfront costs and minimum commitments limits financial exposure, while the commission-based structure ties revenue directly to sales performance. Investors will be focused on whether the broader catalogue translates into measurable increases in active user engagement and transaction volumes within the Company's Southeast Asian telco distribution network.