Key Highlights

  • Binding three-year agreement with Qantas Airways Limited, with no material conditions precedent attached
  • Movies and experiences marketplace now open to Qantas Frequent Flyer members, a base the CEO put at 18 million
  • One API connection through Marketplacer lets new products be added in real time
  • Revenue will vary with redemption volumes, and the dollar impact has not yet been quantified

Gratifii Limited (ASX:GTI) has made its online marketplace available to members of the Qantas Frequent Flyer program, offering movies and experiences through a binding three-year contract with Qantas Airways Limited. Ticketmates Australia Pty Ltd, a wholly owned Gratifii subsidiary, operates the marketplace, which was built through the company's partnership with Marketplacer, a provider of online marketplace technology. Gratifii considers the agreement material and said it carries no material conditions precedent.

Terms of the Qantas Agreement

Gratifii said the agreement opens a new enterprise distribution channel for its cinema and attractions network, and it expects ticket volumes to rise across the initial term. Revenue will vary with redemption volumes, and the company said it cannot yet put a reliable figure on the financial effect. Chief Executive Officer and Managing Director Iain Dunstan said going live gives 18 million Qantas Frequent Flyer members access to Gratifii's movies and experiences, and fulfils a pipeline of partnerships the company had previewed for the market.

Marketplacer Technology Behind the Launch

Gratifii credits the launch to its Marketplacer partnership, which widened what the company can deliver beyond its traditional movies, experiences and attractions. The platform now also carries a wide range of other drop ship suppliers directly. Dunstan said one API integration allowed a partner as large as Qantas to start trading quickly, with little technical work on either side, and that new products can be added in real time.

Gratifii announced the partnership on 12 February 2026 as a five-year agreement with an option to extend for a further five years. The company said it will deploy an automated digital rewards marketplace across member, loyalty and employee networks, covering seller onboarding, catalogue management, payments, returns and fulfilment, with a phased rollout and product categories widening to include health, wellness and pharmacy. It described Marketplacer as an enterprise-grade marketplace technology provider whose platform is used by brands including Qantas, Optus and Chemist Warehouse.

Connect+ Pipeline and Features

By 10 July 2026 Gratifii had launched Connect+, an enterprise rewards marketplace built on Marketplacer technology, with more than 20,000 products in its launch inventory. The trading update that day reported six enterprise opportunities in negotiation, three with existing clients and three with new prospects, carrying estimated total transaction value of about A$55 million, which at a 5% take rate Gratifii said could generate up to A$2.75 million of revenue a year.

Ten new suppliers had agreed commercial terms and were in final contracting, with 150 more in advanced discussions. Connect+ includes a wholesale travel platform covering more than 800,000 properties, real-time settlement through Airwallex, and enterprise storefront and checkout through BigCommerce. Preliminary cash receipts were about A$13.9 million for the fourth quarter of FY26 and A$66.3 million for the full year.

Ticketmates and the Cinema Network

Ticketmates supplies the cinema and attractions side of the offering. On 7 September 2026 it agreed to provide movie tickets to the rewards and loyalty customers of Blackhawk Network (Australia) Pty Ltd, earning a margin on each cinema ticket sold. That agreement has an initial three-year term and gives Blackhawk access to 199 cinema locations across 18 chains through an API. Gratifii holds direct contracts with every cinema provider in its network.

Gratifii at a Glance

Gratifii runs a single platform that manages and delivers loyalty and rewards programs for more than 90 mid-to-top tier brands in Australia, New Zealand and Hong Kong. Its office is at Suite 303, 50 Holt Street, Surry Hills, New South Wales. Gratifii's website lists more than 5,000 rewards, gift cards and experiences from over 2,000 suppliers across Australia and New Zealand. In November 2023 the company said its marketplace ran on its Mosaic loyalty platform, giving 16 million end users at employers and member organisations access to experiences and attractions, with Gratifii earning fees on those sales.

Closing Snapshot

Gratifii's Ticketmates subsidiary has put its movies and experiences marketplace live for Qantas Frequent Flyer members under a binding three-year agreement with no material conditions precedent. Dunstan cited a base of 18 million members and a single API connection through Marketplacer. Revenue will follow redemption volumes, and the financial impact has not been quantified. Ticketmates separately supplies movie tickets to Blackhawk Network customers across 199 cinema locations.