REA Group (ASX:REA), CAR Group (ASX:CAR) and SEEK (ASX:SEK) reported FY26 results across three different online marketplace categories: property, automotive and employment. Revenue growth, pricing, premium products, artificial intelligence and international operations are among the main themes shaping their FY27 outlooks.

REA Group

REA reported FY26 revenue of approximately AUD 1.79 billion, representing growth of 7%. Core EBITDA excluding associates reached approximately AUD 1.09 billion, while core net profit after tax increased to AUD 650.5 million.

Core Earnings Per Share reached AUD 4.93.

National residential Buy listings were broadly flat during FY26. Despite limited Volume growth, residential Buy Yield increased by approximately 13%, supported by pricing, premium-product adoption and greater use of additional Advertising products.

The result highlights the importance of revenue generated from each property listing rather than relying solely on higher listing volumes.

CAR Group

CAR operates automotive and related digital marketplaces across Australia, North America, Latin America and Asia.

For FY26, the company reported pro forma constant-currency revenue of approximately AUD 1.25 billion. Pro forma EBITDA was around AUD 700 million, while adjusted net profit after tax reached approximately AUD 407 million.

The company's geographical Diversification contributed to growth across several markets. Australian revenue increased by 7% on a constant-currency basis, while EBITDA grew by 8%.

North American revenue and EBITDA each increased by 12%. Latin American revenue increased by 19% and EBITDA by 23%, while Asian revenue increased by 15% and EBITDA by 14%.

International operations therefore represent an important part of CAR's future growth profile.

For FY27, CAR has guided to constant-currency revenue growth of approximately 11% to 14%. Adjusted EBITDA is expected to increase by 10% to 13%, while adjusted net profit after tax growth is expected to range from 9% to 12%.

Management expects high-single-digit revenue growth in Australia and double-digit growth across North America, Latin America and Asia.

International expansion provides additional growth opportunities but also exposes the company to currency movements, regional competition and differing automotive market conditions.

SEEK

SEEK operates employment marketplaces across Australia, New Zealand and several Asian markets.

The company reported FY26 sales revenue of approximately AUD 1.28 billion and net revenue of around AUD 1.20 billion. EBITDA reached approximately AUD 530 million, representing a Margin of about 44%.

Adjusted net profit after tax was approximately AUD 199.1 million, while free Cash Flow reached AUD 246 million.

SEEK recorded a statutory net loss of approximately AUD 306.5 million. The result was materially affected by a roughly AUD 356 million Impairment associated with its Zhaopin Investment and valuation reductions within the SEEK Growth Fund.

The distinction between operating earnings and statutory profit therefore remains important when assessing the FY26 result.

For FY27, SEEK has guided to net revenue of approximately AUD 1.21 billion to AUD 1.28 billion and EBITDA of AUD 530 million to AUD 580 million.

Digital Marketplace Outlook

A common theme across the three companies is the increasing importance of revenue per transaction or listing.

REA is using premium property-advertising products and pricing to increase revenue even when listings remain relatively flat. CAR is pursuing higher monetisation across automotive marketplaces while expanding internationally. SEEK is targeting higher revenue per Job advertisement through pricing, product tiers and AI-supported matching.

Artificial intelligence is becoming increasingly relevant across digital marketplaces. It can improve search, matching, customer engagement and advertising effectiveness, although ongoing technology investment is required.

Marketplace businesses also benefit from network effects, where a larger user base can attract more advertisers and listings. Maintaining customer engagement remains important as competition and pricing develop.

Key Risks

REA faces exposure to property-market activity. Extended weakness in listing volumes could place greater reliance on pricing and premium-product adoption to deliver revenue growth.

CAR faces international execution and currency risk. Its expansion across several regions provides diversification but also introduces exposure to different competitive and economic environments.

SEEK remains sensitive to employment conditions and job-advertisement volumes. Further valuation changes within its investment holdings could also affect statutory earnings independently of marketplace performance.

Competition, technology spending and customer resistance to price increases remain broader risks across digital marketplace businesses.

What Investors May Monitor Through the Rest of 2026

For REA, property listing trends, residential advertising yield and adoption of premium products will remain important indicators heading into FY27.

For CAR, delivery against its 11% to 14% constant-currency revenue growth guidance and performance across international businesses will provide further evidence of execution.

For SEEK, job-ad volumes, yield growth and performance against FY27 revenue and EBITDA guidance remain relevant measures. Developments within its investment portfolio may also influence reported statutory results.

The FY26 results show three digital marketplaces pursuing revenue growth through different channels. REA is leaning further on pricing and premium property advertising, CAR is using international expansion and technology to broaden its earnings base, while SEEK is combining recruitment-marketplace operations with higher yield per advertisement and AI-enabled products.