Premier Investments (ASX:PMV) Reports FY26 Profits as Peter Alexander Achieves Record Sales

Aditi Sarkar

06 November 2026 10:33 PM AEDT

Premier Investments (ASX:PMV) Reports FY26 Profits as Peter Alexander Achieves Record Sales

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Highlights

Premier Investments reported FY26 profit before tax of AUD 211.1 million excluding significant items, alongside NPAT of AUD 129.2 million.
Peter Alexander delivered record annual sales and introduced its Dreamers loyalty program, attracting more than 1.4 million members during FY26.
Premier Retail recorded AUD 795.5 million in annual sales, while underlying EBIT reached approximately AUD 176 million for the period.
Premier Investments declared a fully franked final Dividend of 36 cents, bringing FY26 Ordinary Dividends to 81 cents per share.

Premier Investments Limited (ASX:PMV) is an ASX-listed Investment and retail group that operates the Peter Alexander sleepwear Brand and Smiggle stationery brand globally, as well as holding a significant stake in Breville Group Limited. The company released its full-year FY26 results on 24 September 2026, covering the 52 weeks ended 25 July 2026.

FY26 Financial Results

Premier Investments reported profit before tax (PBT), excluding significant items, of $211.1 million for FY26, while statutory net profit after tax was $129.2 million. Total Revenue from ordinary activities declined 2.81% to $808.0 million. Premier Retail, the company's core operating segment, reported total sales of $795.5 million, down 2% from FY25. Premier Retail underlying EBIT was approximately $176 million, below initial guidance of $183 million, reflecting excess Smiggle inventory clearance, gross Margin contraction of 90 basis points to 64.7%, and higher operating costs.

Peter Alexander and Smiggle

Peter Alexander was the standout performer in FY26, delivering another record sales year. The brand successfully launched the Peter's Dreamers loyalty program, which attracted over 1.4 million members within its first 10 months. Peter's Dreamers customers contributed over 60% of brand sales during FY26, at an average transaction value more than 40% higher than non-members. During FY26, four new Peter Alexander stores were opened, with a further five expanded or relocated. By contrast, Smiggle experienced a challenging FY26, with sales declining 12.9%, reflecting substantial footprint reduction and a strategic reset of the brand's retail network.

Dividend and Strategic Outlook

Premier Investments declared a fully franked final dividend of 36 cents per share for FY26, bringing total ordinary FY26 dividends to 81 cents per share. This compares to total dividends of 90 cents per share in FY25. The company continued its share buyback program during FY26, returning additional Capital to shareholders. Looking into FY27, management highlighted the importance of key trading windows including the Black Friday, Christmas, and back-to-school periods for both Peter Alexander and Smiggle. Smiggle's Warehouse channel is growing, driven by long-term agreements in the Middle East and Indonesia, partially offsetting the reduction in physical stores.

Stock Price Information

Shares in Premier Investments Limited (ASX:PMV) rallied approximately 7% following the FY26 results release on 24 September 2026. As of 6 November 2026, PMV shares were trading at approximately $13.54 on the ASX. Investors should refer to ASX announcements at www.asx.com.au for current pricing and the latest company disclosures.

FAQs

Q: What is Peter Alexander's loyalty program?

A: Peter's Dreamers is Peter Alexander's loyalty membership program, launched in FY26. It attracted over 1.4 million members within its first 10 months. Members contributed over 60% of Peter Alexander's brand sales and had average transaction values more than 40% higher than non-members, demonstrating strong loyalty and engagement.

Q: Why did Smiggle's FY26 sales decline?

A: Smiggle's FY26 sales declined 12.9%, primarily due to a deliberate strategic reset of the brand's physical retail footprint, with a substantial number of stores closed or not renewed. The company is pivoting to a leaner, more profitable store network and growing its wholesale and warehouse channels in key international markets.

Q: What was Premier Investments' total FY26 dividend?

A: Premier Investments declared total FY26 ordinary dividends of 81 cents per share, fully franked, comprising a 45 cents per share interim dividend and a 36 cents per share final dividend. This compares to total ordinary dividends of 90 cents per share in FY25.

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