Kogan.com (ASX:KGN) Crosses Billion-Dollar Gross Sales Milestone and Returns to FY26 Profitability

Aditi Sarkar

06 November 2026 10:33 PM AEDT

Kogan.com (ASX:KGN) Crosses Billion-Dollar Gross Sales Milestone and Returns to FY26 Profitability

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Highlights

Kogan.com exceeded $1 billion in FY26 gross sales for the first time, increasing gross sales 12% from the previous year.
Group Revenue reached $510.7 million, rising 5%, while statutory net profit returned to $11.2 million from a $39.5 million loss.
Adjusted EBITDA increased 14% to $41.8 million, representing an 8.2% Margin and improved Operating Leverage across the Kogan retail platform.
Kogan FIRST generated $57.0 million in revenue, rising 11%, while the active customer base expanded 28% to three million users.

Kogan.com Limited (ASX:KGN) is an ASX-listed E-commerce group operating across consumer electronics, general merchandise, insurance, and financial services. The company operates Kogan.com in Australia and Mighty Ape in New Zealand, supported by its Kogan FIRST loyalty subscription program.

FY26 Financial Highlights

Kogan.com reported FY26 group gross sales of $1,042.3 million, surpassing $1 billion for the first time and representing 12% growth year on year. Total revenue reached $510.7 million, up 5% from $488.1 million in FY25. The company recorded a statutory net profit after tax of $11.2 million, a significant turnaround from the $39.5 million net loss in FY25. Adjusted EBITDA grew 14% to $41.8 million at an 8.2% margin, while adjusted NPAT of $19.4 million was up approximately 30% year on year.

Platform Performance and Loyalty

Kogan.com's core Australian platform drove strong growth, with Kogan.com revenue rising 16.2% to $425.2 million and Gross Profit up 18.4%. The Kogan FIRST loyalty program generated $57.0 million in revenue, up 11%, with Kogan FIRST members contributing approximately 50% of product gross sales. Active customers grew 28% to three million across the group. Mighty Ape, the New Zealand subsidiary, underwent a significant operational reset during FY26, achieving its first positive adjusted EBITDA quarter in Q4 FY26.

Capital Returns and Outlook

Kogan.com returned $34.9 million to shareholders through dividends and Buybacks in FY26. The total FY26 ordinary Dividend was 16.0 cents per share, fully franked, up 14.3% on FY25. The company ended the year with $36.4 million in cash and no external debt. FY27 commenced positively, with July 2026 group gross sales up 9% and Kogan.com gross sales up 13% year on year. Management maintains a medium-term adjusted EBITDA margin target towards 12%, supported by ongoing operating leverage from its platform-based revenue divisions.

Stock Price Information

Shares in Kogan.com Limited (ASX:KGN) have experienced significant movement following the FY26 results release. As of 6 November 2026, KGN shares were trading on the ASX. Investors should refer to ASX announcements at www.asx.com.au for current pricing and the latest company disclosures.

FAQs

Q: How did Kogan.com achieve its NPAT turnaround in FY26?

A: Kogan.com returned to profitability with a statutory NPAT of $11.2 million in FY26, reversing a $39.5 million loss in FY25. This was achieved through strong revenue growth in the core Kogan.com platform (+16.2%), margin expansion, disciplined cost management, and an improved contribution from the Kogan FIRST loyalty subscription program.

Q: What is the Kogan FIRST loyalty program?

A: Kogan FIRST is Kogan.com's paid membership subscription program, offering members exclusive discounts and benefits. In FY26, the program generated $57.0 million in revenue, up 11%, with the majority of members on annual plans. Kogan FIRST members contributed approximately 50% of product gross sales.

Q: What happened to Mighty Ape in FY26?

A: Mighty Ape, Kogan's New Zealand subsidiary, underwent a major operational reset in FY26 to address cost and profitability challenges. By Q4 FY26, Mighty Ape achieved its first positive adjusted EBITDA quarter, representing a 113.6% improvement year on year for that quarter.

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