JB Hi-Fi (ASX:JBH) Reports 17% New Zealand Sales Growth in FY27 First Quarter

Aditi Sarkar

05 November 2026 08:24 PM AEDT

JB Hi-Fi (ASX:JBH) Reports 17% New Zealand Sales Growth in FY27 First Quarter

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Highlights

JB Hi-Fi New Zealand achieved 17.3% total sales growth in the first quarter of FY27.
JB Hi-Fi Australia reported a 0.4% fall in quarterly total sales while The Good Guys declined 0.1%.
The Group generated record FY26 sales of AUD 11.06 billion and net profit after tax of AUD 489.9 million.
JBH shares gained 4.77% to AUD 77.16 on 5 November, with trading Volume of 912,898 shares.

The first quarter of FY27 delivered sharply different sales trajectories across the brands of JB Hi-Fi Limited (ASX:JBH). New Zealand recorded double-digit total sales growth while Australian consumer electronics and appliances businesses posted modest declines. The 29 October trading update followed an FY26 in which the retailer generated record group sales. On 5 November 2026, shares rose 4.77% to AUD 77.16, a market move that should be considered separately from the timing of the company’s reported operating figures.

New Zealand Provides the Standout Quarterly Increase

For the three months to 30 September 2026, JB Hi-Fi New Zealand reported 17.3% growth in total sales and 10.7% growth in comparable sales. In Australia, JB Hi-Fi total sales declined 0.4% and comparable sales declined 1.4%. The Good Guys reported a 0.1% total sales decline and a 0.4% comparable decrease. The e&s Business recorded decreases of 3.7% in total sales and 4.5% in comparable sales. These percentages reflect each business over the same quarter, not the group’s consolidated sales for the period.

FY26 Provides the Earnings Benchmark

In the year ended 30 June 2026, JB Hi-Fi reported record group sales of AUD 11.06 billion, an increase of 4.8%. Earnings before interest and tax rose 5.8% on a statutory basis to AUD 734.4 million, while net profit after tax increased 6.0% to AUD 489.9 million. Group Earnings Per Share reached 448.1 Australian cents. These full-year figures reflect completed FY26 trading and should not be read as results for the new financial year. The retailer operates JB Hi-Fi stores in Australia and New Zealand, The Good Guys and specialist home retailer e&s.

Digital Activity and Dividends Add Context

In FY26, JB Hi-Fi Australia generated AUD 1.28 billion in online sales, a rise of 7.0%, representing 17.2% of that brand’s total sales. The Good Guys recorded AUD 481.3 million in online sales, up 13.1%. The board declared an FY26 final ordinary Dividend of 127 Australian cents per share, taking total Ordinary Dividends for the year to 337 cents, up 22.5%. The company paid that final dividend in September 2026. These data points reflect the earlier completed financial year, providing context for the different segment trends emerging in FY27.

Promotional Trading Shapes the Next Test

In the 29 October announcement, the group noted variable trading, competitive activity and customers focusing on value and promotional events. It also reported a slowdown in October ahead of Black Friday and Christmas. Those disclosures indicate management’s attention on pricing and Customer Service during a key retail period, without establishing the outcome of future sales. JBH traded between AUD 75.68 and AUD 77.60 on 5 November, closing at AUD 77.16. Reported Market Capitalisation was AUD 8.44 billion and its one-year share-price change was negative 23.40%. The next official update will clarify how seasonal trading develops.

FAQs

Q: Which JB Hi-Fi business led Q1 FY27 growth?

A: JB Hi-Fi New Zealand, with total sales up 17.3%.

Q: What was group FY26 revenue?

A: AUD 11.06 billion, up 4.8%.

Q: How much did JBH shares rise on 5 November?

A: 4.77%, to AUD 77.16.

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