Key Highlights

  • Group sales rose 3.2% to A$4.2 billion for the year to 27 June 2026.
  • Normalised net profit after tax fell 2.8% to A$226 million, and statutory NPAT fell 7.2% to A$206 million.
  • Online sales rose 5.3% to A$552 million, or 13.1% of group sales.
  • Total FY26 Ordinary Dividends were 65 cents per share, and net Debt was A$14 million.

How can a retailer report record sales and still see profit fall? On 20 August 2026, Super Retail Group Limited (ASX:SUL), owner of Supercheap Auto, Rebel, BCF and Macpac, reported FY26 group sales up 3.2% to A$4.2 billion alongside normalised net profit after tax down 2.8% to A$226 million. That combination of top-line growth, cost pressure and a plan for further store expansion is the central development. The period-specific figures provide context for the company’s operating performance and execution priorities.

FY26 result

Online sales rose 5.3% to A$552 million, or 13.1% of group sales. Normalised net profit after tax was A$226 million, down 2.8%, and statutory net profit after tax was A$206 million, down 7.2%. Statutory Earnings Per Share were 91.2 cents and normalised earnings per share were 100 cents. Net debt was A$14 million, which as a conservative balance sheet. The final dividend was 33 cents per share fully franked, and total FY26 ordinary dividends were 65 cents per share.

Brand performance

Rebel and Supercheap Auto delivered encouraging top-line growth. BCF traded more softly, and Macpac sales momentum slowed in the fourth quarter, which the company attributed to mild winter conditions. The group opened 28 stores and closed 13 during the year. The company's disclosures cover the company's announcement for brand-level earnings.

Costs and inventory

Inventory increased due to new stores and tactical Supply planning, with aged inventory within target range. Chief executive Paul Bradshaw said Super Retail had achieved record sales despite significant headwinds, citing geopolitical instability in the Middle East, unfavourable weather and rising Interest Rate pressure on households.

Outlook and strategy

Early FY27 trading was positive: group sales rose 3.5% over the first seven weeks, with encouraging starts at Supercheap Auto and BCF, while Macpac remained affected by mild Australian weather. The company expects a net 18 new stores in FY27 and continues its Project Ignite transformation program. The new five-year strategy focuses on growth and transformation, including more technology Investment and store network expansion. The company cited risks including higher interest rates, fuel costs, geopolitical tensions and weaker consumer confidence. Seven weeks of trading is a short period and does not predict the full year.

How the Business works

Super Retail operates specialty retail brands in automotive parts and accessories, sports and fitness, and outdoor and camping. Revenue is driven by store traffic, online sales, product mix, pricing and loyalty programs. Supercheap Auto sells car parts and accessories, which can be resilient because maintenance spending is relatively non-discretionary; Rebel sells sports and fitness goods, which depend more on consumer confidence; and BCF and Macpac sell outdoor goods that are sensitive to weather and holiday spending. Costs include product, wages, rent and technology. The Brand descriptions are general knowledge about the group.

Competitive position

Super Retail competes with other auto parts chains, sporting goods retailers, outdoor specialists and online marketplaces. Its strengths are well-known brands, a large store network, loyalty programs and a growing online business. Weaknesses include exposure to discretionary spending in three of its four brands and the cost of maintaining a physical network. Investment in a new automated distribution centre and technology is intended to improve efficiency, though the payoff takes time.

Risks to monitor

Weaker consumer confidence, higher interest rates and fuel costs reducing discretionary spending.

Weather, which has affected Macpac and BCF.

Rising wages, rent and technology costs eroding margins.

Discounting and competitive intensity, particularly in sports retail.

Execution risks in the new distribution centre, Payroll system and store rollout.

Inventory management as the network grows.

Bottom line

Super Retail's FY26 result combined record sales, a conservative Balance Sheet and an unchanged dividend with lower profit and rising costs. Early FY27 trading was encouraging, but the group remains exposed to consumer conditions and weather.