Lovisa (ASX: LOV) Shares Surge Over 6% on Executive Reshuffle and Leadership Transition

Wed 04 Jun 25, 02:53 AM |

Highlights

John Cheston officially begins as global CEO and managing director today.

Mark McInnes appointed executive deputy chairman, joining from BB Retail Capital.

BB Retail Capital holds 39% stake in Lovisa, signaling influence in leadership direction.

Shares of fashion jewellery retailer Lovisa Holdings Ltd (ASX: LOV) jumped 6.8% in Wednesday trading following major leadership announcements. The company confirmed the official appointment of John Cheston as its new global CEO and managing director, effective immediately. Cheston replaces Victor Herrero, who stepped down at the end of May after almost four years in the role.

Cheston previously led Premier Investments’ Smiggle brand and brings experience in global retail strategy. His transition marks a strategic shift as Lovisa seeks to stabilize and expand its international presence following recent leadership changes.

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