Key Highlights

  • Zoo Fit’s first Western Australian club was scheduled to open at Wanneroo on 25 July 2026.
  • The value gym brand offers memberships starting from AUD 8.88 a week.
  • Zoo Fit became Fremantle Football Club’s official AFL and AFLW gym partner for three years.
  • Viva Leisure raised FY26 statutory net-profit guidance to above AUD 12 million.

Viva Leisure Limited (ASX:VVA) has taken its new value-focused Zoo Fit brand into Western Australia, opening the first club at Wanneroo and supporting the launch with a three-year partnership with Fremantle Football Club. The expansion adds another format to an already broad fitness portfolio.

The initiative is an early-stage brand investment rather than a quantified earnings event. Financial terms for the Fremantle partnership were not disclosed, and Viva Leisure has not provided a membership or revenue forecast for Zoo Fit.

What is the Zoo Fit offering?

Zoo Fit is a low-cost, 24-hour gym concept. Published pricing starts at AUD 8.88 per week for gym access, AUD 14.88 for gym and wellness facilities, and AUD 24.80 for a family membership covering two adults and two teenagers.

The new brand sits alongside Club Lime, Plus Fitness, hiit republic, Club Pilates, GROUNDUP and Supp Society, as well as Viva Leisure’s strategic investments in other fitness businesses.

What does the Fremantle partnership cover?

Under the three-year agreement announced in June 2026, Zoo Fit became the official gym partner of Fremantle Football Club’s AFL and AFLW programmes. The arrangement includes match-day inventory at Optus Stadium, digital branding and fan activations.

This is a marketing and sporting partnership rather than a property transaction. Seven Western Australian sites were named: Wanneroo, Mandurah, Clarkson, Port Kennedy, Butler, Kennedy Park and Forrestdale.

The expansion rests on a growing operating base

For the half-year ended December 2025, Viva Leisure reported revenue of AUD 116.5 million, up 17.6%, and underlying EBITDA of AUD 25.4 million, up 20.8%. Statutory net profit increased to AUD 5.2 million, while operating cash flow reached AUD 42.2 million.

At balance date, the network included 518 locations and 656,043 members. Its technology, payments, licensing and retail segment generated AUD 9.3 million, increasing its contribution to group revenue.

Guidance was upgraded before the WA launch

In May 2026, Viva Leisure lifted statutory net-profit guidance to above AUD 12 million and underlying net-profit guidance to above AUD 17 million. Revenue guidance remained above AUD 237 million, while underlying EBITDA guidance stayed above AUD 53 million.

The same update placed network membership near 680,000 and identified more than 100 committed corporate and franchise sites awaiting opening. More than 30 locations were expected to open during the first half of FY27. The full-year result was expected to test whether operating momentum could continue alongside the new-brand rollout.

What Investors May Watch Next

  • The pace of openings across the seven named WA locations.
  • Zoo Fit membership growth and retention.
  • FY26 results against upgraded guidance.
  • Growth in technology, payments, licensing and retail revenue.

Risks

Zoo Fit is a new brand with untested membership economics, while the Fremantle partnership has undisclosed costs and benefits. Viva Leisure faces lease obligations, competition, site-opening delays, franchise execution, consumer spending pressure, member churn and technology-platform risks. The supplied information is a point-in-time summary and does not establish future operational or share-price performance.