Super Retail Group (ASX:SUL) Ticks Up Today

Super Retail Group (ASX:SUL) Ticks Up Today — $4.2B Revenue in Focus

Sonal Goyal

04 September 2026 04:04 PM AEST

Super Retail Group (ASX:SUL) Ticks Up Today — $4.2B Revenue in Focus

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KEY HIGHLIGHTS

✦ SUL shares rose 0.83% to $13.37 on 4 September 2026

✦ FY26 Revenue of A$4.2027 billion reported on 20 August 2026

✦ Final Dividend ex-date 7 September, Record Date 8 September, payment 29 September 2026

✦ Substantial shareholding changes disclosed in early September 2026

Super Retail Group Ltd (ASX:SUL) gained 0.83% to $13.37 on 4 September 2026, continuing to attract investor attention following its FY26 results released in August and upcoming Dividend Dates of significance to shareholders.

Super Retail Group is one of Australia's leading specialty retailers, operating a portfolio of well-known consumer brands including Supercheap Auto, rebel sport, BCF (Boating, Camping & Fishing) and Macpac. The company serves consumers across automotive accessories, sports and outdoor recreation categories, making it a play on leisure and lifestyle spending.

FY26 Revenue and Results

Super Retail Group released its FY26 results on 20 August 2026, reporting revenue of A$4.2027 billion for the full year. This scale of revenue makes Super Retail one of the more substantial specialty retail businesses on the ASX. The results covered performance across all four retail banners, providing insight into how each Brand performed through a year of variable consumer spending conditions.

The investor centre has published the ex-dividend date as 7 September, the record date as 8 September and the payment date as 29 September 2026 for the final dividend. Shareholders who hold SUL shares on the record date of 8 September will be eligible to receive the final distribution.

Key Catalysts to Watch

The upcoming final dividend payment on 29 September 2026 will satisfy income-seeking investors. Trading updates ahead of or at the AGM will be watched for insight into first-half FY27 performance. Consumer sentiment data and retail spending statistics from the ABS will provide context for the trading environment Super Retail is navigating.

Any brand expansion announcements, store rollout updates or digital commerce growth data could serve as positive catalysts. The company's loyalty programs across its banners — including the OnePass integration with Wesfarmers — represent a potential tool for customer retention and data monetisation.

Risks

Consumer spending Volatility is the primary risk, particularly in discretionary outdoor and sports categories. The automotive accessories segment provides some stability, but the sporting and outdoor banners are more exposed to household budget pressures. Inventory management across four distinct retail categories is complex, and markdowns to clear excess stock can compress margins. Competition from online pure-play retailers and international brands continues to intensify. The company's cost base, including wages and occupancy costs, creates Earnings sensitivity during periods of revenue softness.

CONCLUSION

Super Retail Group's 0.83% gain on 4 September 2026 reflects stable investor confidence in a company that has delivered A$4.2 billion in FY26 revenue and is approaching its September dividend payment. The multi-brand portfolio provides Diversification across consumer categories, though spending trends in leisure and recreation will continue to dictate the earnings trajectory. The upcoming ex-dividend date on 7 September is an immediate focus for income investors.

Q1: What is Super Retail Group's FY26 revenue?

Q2: What brands does Super Retail Group own?

Q3: When is Super Retail's FY26 final dividend?

Q4: What is Super Retail Group's ASX code?

Q5: What are the risks for Super Retail Group investors?

Disclaimer: This article is for informational purposes only and does not constitute financial advice. Share price data as at 4 September 2026.

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