Highlights

  • Super Retail Group delivered record FY26 sales of AUD 4.2 billion, up 3.2%.
  • Normalised profit before tax declined 7.0% to AUD 306.2 million as Investment in major transformation initiatives increased.
  • Online sales rose 5.3% to AUD 552 million, while active club membership reached 13.1 million.
  • Sarah Hunter commenced as Chief Financial Officer on 31 August 2026, representing the company’s most recent substantive corporate update.

Super Retail Group Limited (ASX:SUL) operates a portfolio of four well-established retail brands: Supercheap Auto, rebel, BCF and Macpac. The businesses span automotive products, sporting goods, boating and outdoor recreation, and adventure apparel, giving the group exposure to several consumer categories rather than a single retail segment.

Its strategy centres on specialist retail brands, loyalty programs, a growing store network and an omni-channel model combining physical locations with online shopping. The company also benefits from a large customer database, with loyalty members accounting for around 85% of group sales according to its investor materials.

Super Retail Group’s FY26 results, released on 20 August 2026, showed higher sales across the portfolio but also reflected the near-term cost of investments designed to support longer-term growth.

FY26 Performance

For the year ended 27 June 2026, group sales increased 3.2% to AUD 4.2 billion, while like-for-like sales grew 1.8%.

Gross Margin improved by 10 basis points to 45.7%. However, normalised profit before tax declined 7.0% to AUD 306.2 million, while normalised net profit after tax fell 2.8% to AUD 225.9 million. Statutory NPAT was AUD 206 million, down 7.2%.

The Earnings decline reflected higher investment in transformation projects, financing expenses and operating costs. Investments associated with the new distribution centre, HR Core and Payroll system and other Project Ignite initiatives increased by AUD 19 million to AUD 37 million.

Cash generation remained a notable feature. Operating Cash Flow reached AUD 593.1 million, while the group ended FY26 with net Debt of just AUD 14 million.

Brand Performance

Supercheap Auto remained the largest contributor, generating FY26 sales of approximately AUD 1.6 billion, up 3.9%. Segment profit before tax increased 3.3% to AUD 203.3 million.

rebel delivered sales growth of 4.5% to approximately AUD 1.4 billion, with segment profit before tax rising 4.3% to AUD 105.1 million. Sporting equipment, accessories and recovery products contributed to the performance, while licensed apparel benefited from customer interest around the FIFA Men’s World Cup.

BCF experienced more challenging conditions. Sales increased only 0.2% to AUD 952.7 million, while like-for-like sales fell 2.1%. Segment profit before tax declined 14.3% to AUD 52.3 million.

Macpac generated sales of AUD 239.5 million, up 3.5%, while segment profit before tax increased 32% to AUD 13.6 million. Mild winter conditions moderated Demand later in the financial year.

Digital and Network

Super Retail Group continued expanding its store and digital presence during FY26.

The company opened 28 stores and closed 13, producing a net increase of 15 locations. Online sales rose 5.3% to AUD 552 million and represented 13.1% of total group sales.

Click & Collect sales increased 10.3% and accounted for 47.5% of online revenue, highlighting the connection between the group’s physical store footprint and digital channels. Active club membership also increased 5% to 13.1 million.

The company’s Project Ignite transformation program is expected to remain important through FY27. Planned investment includes technology and systems initiatives as well as further development of the store network.

Recent Update

Super Retail Group’s most recent substantive corporate update came on 31 August 2026, when Sarah Hunter formally commenced as Chief Financial Officer.

Her appointment had initially been announced in April 2026. Hunter replaces David Burns and takes on the finance Leadership role as the company progresses its five-year strategy and transformation agenda.

The leadership transition comes during a period of elevated investment. Super Retail Group expects FY27 Capital Expenditure of approximately AUD 160 million, largely directed toward store development and Project Ignite initiatives.

The company plans to open a net 18 stores during FY27, comprising eight Supercheap Auto stores, five rebel stores, four BCF locations and one Macpac store.

FY27 Focus

Trading in the first seven weeks of FY27 showed group like-for-like sales growth of 1.5% and total sales growth of 3.5%.

Supercheap Auto recorded 4.0% like-for-like growth, while rebel and BCF posted increases of 1.1% and 0.4%, respectively. Macpac remained under pressure, with like-for-like sales down 8.9% amid mild winter conditions.

For investors, key areas to monitor include consumer demand, execution of Project Ignite, store productivity, loyalty engagement and whether transformation spending can eventually translate into improved profitability.

Final Takeaway

Super Retail Group’s FY26 performance showed continued top-line growth across a diversified portfolio, with record sales of AUD 4.2 billion and expanding digital and loyalty channels.

At the same time, higher transformation investment weighed on profit, making execution of Project Ignite an important part of the FY27 story.

For Super Retail Group (ASX:SUL), the next phase will centre on converting its scale, customer base, store expansion and technology investment into improved operating efficiency while managing varied conditions across Supercheap Auto, rebel, BCF and Macpac.