Super Retail Group (ASX:SUL): A 12-Month Look at Nearly 23% Fall

Sonal Goyal

22 October 2026 10:29 PM AEDT

Super Retail Group (ASX:SUL): A 12-Month Look at Nearly 23% Fall

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Key highlights

Super Retail Group Ltd (ASX:SUL) shares were priced at $13.29 as at 22 October 2026, down 0.15% on the day and down approximately 22.51% over the past year.
Super Retail Group reported FY26 sales of $4.2 billion, up 3.2%, and normalised NPAT of $226 million, down 2.8%, in its 20 August 2026 release.
Statutory NPAT was $206 million, down 7.2%, and the fully franked final dividend was 33 cents.

As at 22 October 2026, Super Retail Group Ltd (ASX:SUL) shares were priced at $13.29, down 0.15% on the day, and the share performance data shows the stock down approximately 22.51% over the past year. Super Retail Group owns the Supercheap Auto, rebel, BCF and Macpac retail brands. Super Retail Group reported FY26 sales of $4.2 billion, up 3.2%, and normalised NPAT of $226 million, down 2.8%, in its 20 August 2026 release.

About Super Retail Group Ltd: business overview

Super Retail Group Limited operates specialty retail brands: Supercheap Auto in automotive parts and accessories, rebel in sports goods, BCF in boating, camping and fishing, and Macpac in outdoor gear. It has 15,500 team members and a loyalty base of 13.1 million active club members.

FY26 results

In an ASX release dated 20 August 2026 for the period ended 27 June 2026, Super Retail Group reported group sales of $4,200 million, up 3.2%, with gross margin up 10 basis points to 45.7%. Segment EBITDA was $774 million, up 2.1%, segment EBIT was $389 million, down 2.7%, and normalised PBT was $306 million, down 7.0%. Normalised NPAT was $226 million, down 2.8%, and statutory NPAT was $206 million, down 7.2%, with statutory EPS of 91.2 cents and normalised EPS of 100 cents.

Trading, stores and dividend

Like-for-like sales growth across the group was 1.8%, with rebel delivering top-line growth and Supercheap Auto remaining resilient, offset by softer trading at BCF and Macpac. Online sales rose 5.3% to $552 million. The company opened 28 stores and closed 13, and the final ordinary dividend was 33 cents, fully franked. Net debt was $14 million. The company said geopolitical instability in the Middle East, unfavourable weather and interest rate pressure on households were headwinds, and it said investment in a new payroll system and an automated Victorian distribution centre contributed to the profit decline. It launched a new five-year strategy toward the end of the year.

Related sector context

Retailers are influenced by household spending, consumer confidence, interest rates, supplier pricing and tariffs, and the timing of key trading periods. Companies commonly publish trading updates between full results, and report sales, gross margin, store networks and online share alongside profit. Yearly share price changes in the segment can reflect shifts in expectations for spending and housing-related demand as well as company-specific results.

Risks to weigh in

Profit before tax fell 7.0%, BCF and Macpac traded more softly, and Macpac demand moderated after nine months of sales momentum. Interest rate pressure on households, weather, supply chain and investment costs can affect outcomes.

Catalysts on watch

Items to watch include the first-half trading update, performance of BCF and Macpac, store rollout and execution of the five-year strategy.

Final word

Super Retail Group’s 20 August 2026 release recorded record sales and lower profit after project investment. The next update will show trading trends.

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