SharkNinja (NYSE:SN) Unveils Kevin Hart-Designed CryoGlow Mask in Bold New Finish

Aditi Sarkar

27 October 2026 12:25 AM AEDT

SharkNinja (NYSE:SN) Unveils Kevin Hart-Designed CryoGlow Mask in Bold New Finish

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Highlights

SharkNinja launches a limited-edition gunmetal and red CryoGlow LED mask.
Kevin Hart co-designs the finish and joins the Glow Like A Bro campaign.
CryoGlow combines LED, infrared and under-eye cooling technologies.
The company prices the limited-edition mask at $419.99 from October 26.

SharkNinja, Inc. (NYSE:SN) is bringing a different look to at-home skincare. Its Shark Beauty division has unveiled a limited-edition gunmetal and red version of the Shark CryoGlow LED Face Mask, developed with global brand ambassador Kevin Hart. Available beginning October 26, 2026, the new finish pairs an existing skincare device with a design inspired by performance cars, fitness culture and Hart’s personal style. The launch also places men’s self-care at the centre of a new campaign.

A New Look for an Established Device

The SharkNinja team worked with Hart on the color scheme, choosing a finish intended to stand apart from the softer visual styles often associated with skincare. The collaboration does not introduce a separate underlying treatment platform. Instead, it gives the CryoGlow mask a new appearance while retaining the product’s existing technology. Hart will also participate in Shark Beauty’s Glow Like A Bro campaign, which presents skincare as an activity that can fit into an active daily schedule.

Skincare Technology Behind the Finish

CryoGlow combines high-energy LED light, deep-penetrating infrared and under-eye cooling. The FDA-cleared device offers four dermatologist-optimized treatments using red, blue and deep infrared light, alongside InstaChill technology with three adjustable cooling levels. A wearable remote control allows users to operate the mask during their routines. The company describes visible results in as little as eight weeks and identifies CryoGlow as the leading US skincare facial device by dollar sales for the cited January 2025 to March 2026 period.

Why Men’s Self-Care Features Prominently

The launch draws attention to changes in personal-care habits. The announcement cites a 2025 finding that 33% of US millennial men spend at least 20 minutes daily on skincare. It also references a triple-digit increase in searches for men’s facial treatments in recent years. Shark Beauty is using Hart’s public profile and everyday approach to self-care to introduce its technology to a broader audience. The design, campaign and message all emphasise making skincare approachable rather than presenting it as a time-consuming commitment.

Price, Availability and Wider Product Portfolio

The limited-edition CryoGlow mask is offered through SharkNinja.com at $419.99 from October 26, 2026, for a limited time. SharkNinja, headquartered in Needham, Massachusetts, operates the Shark and Ninja consumer brands and sells products through retailers, distributors and online channels globally. The company has more than 4,100 associates and a portfolio spanning multiple household and lifestyle categories. This latest collaboration adds a distinct visual edition to its Shark Beauty offering without changing the company’s stated device features.

FAQs

Q: Who designed the new CryoGlow color?

A: SharkNinja developed the gunmetal and red finish in collaboration with Kevin Hart.

Q: What does the mask combine?

A: LED light, deep infrared technology and adjustable under-eye cooling.

Q: What is the price and launch date?

A: $419.99, available from October 26, 2026, for a limited time.

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