ASX Stock in Focus: Endeavour Group (ASX:EDV) sales as ABS spending data lands

Sonal Goyal

04 November 2026 10:49 PM AEDT

ASX Stock in Focus: Endeavour Group (ASX:EDV) sales as ABS spending data lands

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Key Highlights

First-quarter F27 sales rose 2.8 per cent to $3,178 million.
Retail sales increased 3.0 per cent on transaction growth at Dan Murphy's, while Hotels sales grew 1.9 per cent.
Gaming Revenue was flat over the quarter.
ABS data showed household spending rose 0.6 per cent in September, adding context to the RBA's rate increase.

Endeavour Group Limited (ASX:EDV), the owner of Dan Murphy's, BWS and a large network of hotels, is in focus on the ASX today as fresh Australian Bureau of Statistics (ABS) data showed household spending rose 0.6 per cent in September. The figures provide useful context for the liquor and hospitality group's first-quarter sales update, released on 30 October 2026 ahead of its annual general meeting, which showed total group sales up 2.8 per cent to $3,178 million. The data also arrives a day after the Reserve Bank of Australia (RBA) raised the cash rate to 4.85 per cent, adding pressure on discretionary budgets.

Endeavour's first-quarter sales update

Endeavour's first-quarter F27 update covered the 14 weeks from 29 June 2026 to 4 October 2026. Total group sales rose 2.8 per cent to $3,178 million, compared with $3,091 million in the same period a year earlier.

Retail sales, which include Dan Murphy's and BWS, increased 3.0 per cent to $2,575 million. Endeavour said this growth was driven by transaction growth at Dan Murphy's, and it marked a fourth consecutive quarter of retail sales growth. The group opened three net new Dan Murphy's stores and two net new BWS stores during the quarter.

Hotels sales rose 1.9 per cent to $603 million. Gaming revenue was flat compared with the first quarter of F26, while food and beverage sales were supported by a record 38 per cent scan rate among pub+ loyalty members. Endeavour expects to complete 34 hotel refurbishments and renewals by the end of the first half.

The update covered sales only and did not include earnings, Margin or full-year guidance.

Management commentary and the trading pattern

Managing Director and Chief Executive Officer Jayne Hrdlicka said: "In a challenging macro-economic environment, our retail Business continued to outpace the overall liquor market." She added that Dan Murphy's remains the price leader, and that the group has reinvested in everyday low pricing.

Endeavour said July was the highlight of the quarter, with spending more moderate in the following months. The retail business is also cycling higher sales in the prior year, which followed lower shelf prices and an industry-wide rise in promotional activity. The company said promotional intensity remains elevated, particularly online.

On the outlook, Ms Hrdlicka said: "Looking ahead, we expect customers to continue to manage their spending carefully." The group said it has plans in place for the end-of-year holiday season, traditionally a key trading period for liquor retailers and hotels.

What today's ABS data shows

The ABS data released today showed household spending rose 0.6 per cent in September, with transport and health driving the increase. For a consumer group such as Endeavour, the composition of spending matters as much as the headline. Spending on essentials, including fuel and health, can rise even when discretionary categories such as dining out and entertainment are under pressure.

Monthly spending data can be volatile, so a single month does not establish a trend. However, the September figure covers the final weeks of Endeavour's first quarter, which ended on 4 October 2026, making it a relevant cross-check on the company's own description of more moderate spending after July. The next monthly release will show whether that moderation continued into October.

That pattern is consistent with Endeavour's own observation that cost-of-living pressure is weighing on discretionary spending, which helps explain the more modest growth in Hotels compared with Retail.

The ABS also reported that Job Vacancies fell 0.9 per cent to 325,000 in the three months to August 2026. Private sector vacancies fell 2 per cent, while public sector vacancies rose 7.8 per cent. A softer labour market can affect consumer confidence and spending on hospitality.

The RBA's latest move and household budgets

On Tuesday 3 November 2026, the RBA Monetary Policy Board lifted the cash rate target by 25 basis points to 4.85 per cent, its fifth increase this year. The Board said Inflation remains elevated and broadly based, and that higher fuel and Commodity prices linked to the Middle East conflict are adding to inflation. It also noted that the economy is slowing and the Unemployment rate has risen.

Major banks have since announced variable home Loan rate increases, with Westpac, Commonwealth Bank, ANZ and NAB lifting rates from 13 November 2026 and Macquarie from 19 November 2026. Higher Mortgage repayments reduce the money households have available for discretionary purchases, including meals and drinks at pubs.

Consumer staples were among the sectors that moved higher on the ASX today, alongside utilities and energy, while materials, industrials and healthcare were lower.

Annual general meeting and what to watch

Endeavour held its 2026 Annual General Meeting on Friday 30 October 2026 in Surry Hills, Sydney, and online. The business of the meeting included the election of directors Tim Poole and Mike Ihlein, an advisory vote on the remuneration report, long-term incentive grants to the chief executive and the renewal of proportional Takeover provisions in the company's constitution.

Looking ahead, investors will be watching several factors. The first is holiday season trading, which is important for both Retail and Hotels. The second is the level of promotional activity in the liquor market, which affects margins even when sales grow. The third is how higher interest rates influence spending at hotels, where gaming revenue was flat in the first quarter. Endeavour's next major update is expected with its half-year results in early 2027.

Key Takeaways

Endeavour Group's first-quarter F27 sales rose 2.8 per cent to $3,178 million, led by a 3.0 per cent increase in Retail sales on transaction growth at Dan Murphy's, while Hotels sales grew 1.9 per cent and gaming revenue was flat. ABS data released today showed household spending rose 0.6 per cent in September, led by transport and health, and job vacancies declined. With the RBA lifting the cash rate to 4.85 per cent and management expecting customers to keep managing their spending carefully, holiday trading and promotional intensity are the key items for investors following Endeavour on the ASX today.

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