SportsHero Limited (ASX:SHO), an integrated digital gaming and e-Sports business focused on the South East Asia market, has disclosed results from the five-day soft launch of its HeroPlay Gaming Universe platform, reporting 9,322 new registered users, more than 80,000 site visits, and 215,000+ page views during the period coinciding with the MLBB MPL Indonesia Season 18 Playoffs from 4 to 8 November.

Key Points

  • HeroPlay Gaming Universe soft launch ran across five days, timed to coincide with MLBB MPL Indonesia Season 18 Playoffs (4–8 November)
  • Platform recorded 80,220 sessions and 215,000+ page views with no technical issues or interruptions reported
  • 9,322 new users registered, representing a site visit-to-registration conversion rate of 11.6%
  • 3,728 registered users, representing approximately 40%, redeemed in-game rewards during the launch period
  • More than approximately 600 purchases were attempted with an average purchase value of approximately A$6.69 over the five days

HeroPlay Soft Launch Scope and Platform Performance

The soft launch was intentionally narrow in scope, focusing on one event, one game title, and one product, without the benefit of integrated Direct Carrier Billing. According to the filing, the platform performed seamlessly throughout the five-day campaign with no technical issues or interruptions. Community and partner referrals drove 68% of consumer sessions. Organic conversion reached 13.3% visit-to-signup in the first days of the campaign, with 84% of those users claiming a gift and 80% redeeming it. The company stated the launch was designed to validate platform robustness and its multi-channel acquisition model.

User Registration and Reward Redemption Metrics

The filing disclosed that 9,322 new users registered on the HeroPlay platform across the five-day period, representing a site visit-to-registration conversion rate of 11.6%, which the company described as being in the top 10% based on industry benchmarks. Of those registered users, 3,728, representing approximately 40%, redeemed in-game rewards. The filing noted that redemption occurred despite users being required to enter their unique gamer ID to claim the reward. The company stated that "insufficient funds" was the primary reason for cart abandonment among the approximately 600 purchase attempts recorded.

Planned Expansion of HeroPlay Product Range

According to the filing, integration of an expanded range of products from existing supplier partners is to be carried out over the coming weeks. Once integrated, the HeroPlay Gaming Universe is stated to contain thousands of products including gaming top-up vouchers, ePINs, direct-to-consumer webshops, in-app purchases, and global payment capabilities. The filing referenced third-party 2025 industry estimates placing the global gaming industry at approximately US$205 billion, with in-app purchases estimated at US$103 billion and in-app advertising at US$62 billion. The company said the expanded platform is intended to address up to 100% of the full gaming market opportunity.